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Jared Hamilton
From: Jared Hamilton
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What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Up For Review: Driving Dealership Reviews for Your Store

Buying a car has never been easier: pick a car that fits your price range, check out a few reliability rating sites on your selection, go to the dealership for a test drive and – should everything fall into place – you’ll drive off the lot with a new vehicle purchase.

For car dealerships and their direct marketing strategies, it’s only half the battle. 

In the online age, there are numerous pipelines for potential car buyers and automotive service customers to obtain reviews of dealerships.  Such sites as offer prospects a one-stop shop for anything and everything related to a dealership: customer service, quality of work, friendliness, overall experience and price of the vehicles in their inventory.

So what can you do to get your automotive customers to share their experiences?  Try one or two of the following to get started!

Happiness is a warm review. Get your satisfied customers to spread the word that their dealership experience was a great one.  Word of mouth marketing – either by verbal or non-verbal forms – is an important way to influence others in their vehicle purchasing decisions.  Dealers should give their raving customers referral bonuses for helping to drive traffic into their dealership.

Launch a social media strategy. By installing a social media strategy for your dealership, you’ll put yourself in the driver’s seat.  It’ll give you all the tools needed to monitor conversations about your dealership and provide a chance to perform some reputation management should a negative review come careening your way.

Give incentives. It’s never easy to get your customers to offer a review of your sales or service process.  Often times, a person who buys a vehicle just wants to hit the streets and show their purchases off to their friends.  Grab their attention by offering incentives like a discounted service visit or an automotive detailing package for their vehicle.  Giving them a financial incentive should help get those reviews flowing.

As easy as it is for prospective automotive buyers to buy a new vehicle, it’s just as easy for someone to go online and offer an opinion on their car buying or automotive service experience.  By placing a priority on netting positive reviews for your dealership, it serves as a better opportunity to land more people into your showroom and make those sales doors swing.

~ Missy Jensen, Social Media Manager at DMEautomotive

Missy designs, deploys and maintains the social media initiatives for DMEautomotive in an effort to increase brand awareness, distribute company and industry news, provide updates on products and services and promote consumer engagement. Missy enjoys the process of learning; researching and watching projects come to fruition!

Prior to her transformation into a web specialist and work with DMEautomotive, she has 10 years of experience in the marketing and communications industry. Missy served as the Director, Handicapping & Communications for a regional golf association and helped successfully launch and maintain a cutting edge technology-based ticket resale program on behalf of the St. Louis Cardinals.

Missy attended St. Lawrence University where she graduated Magna Cum Laude with a BS in Psychology. She also holds a Master’s Degree from Miami University in Oxford, OH. She can be reached at and check her out on LinkedIn.

Merla Turner
Authentic customer reviews on a variety of review sites are incredibly important, however, it is critical that dealers never give their customers incentives. Doing so can be considered fraudulent and/or deceptive by the FTC and can get a dealer in hot water. Dealers- you can read the FTC's final guidelines on endorsements and testimonials here: The best way to get a review is to ask - review gathering is the ultimate numbers game. If you have questions or would like training on how to gather authentic, positive feedback online, give me a call. Review training is our specialty! Best, Merla Turner eXtéresAUTO 866-475-5553

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