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In the customer retention management field, automotive retention programs that allow for users to ‘opt-in’ for continuous updates on their vehicles serve as an important tool for automotive dealerships to drive customers into their service centers.
In fact, automotive dealerships use multiple channels of communication such as targeted direct mail, voice messaging and emails to make sure they’re always in touch with their customers. By using data segmentation techniques, these solutions allow dealerships to save on costs by sending out crucial information to relevant targets.
The following are some benefits in using a set it and forget customer retention strategy to help drive traffic into your dealership and help with your overall return on investment (ROI).
Putting together effective targeted direct marketing campaigns that use multiple channels helps increase response rates and augments your chances of reaching customers. It also ensures that you’re always communicating with them the way they want to receive communications. So if you’re timely with your targeted direct mail offers, budget your plans appropriately and are aggressive in your offers with inactive customers, you’re well on the road to a rock solid ROI on your efforts.
~ Missy Jensen, Social Media Manager at DMEautomotive
Missy designs, deploys and maintains the social media initiatives for DMEautomotive in an effort to increase brand awareness, distribute company and industry news, provide updates on products and services and promote consumer engagement. Missy enjoys the process of learning; researching and watching projects come to fruition!
Prior to her transformation into a web specialist and work with DMEautomotive, she has 10 years of experience in the marketing and communications industry. Missy served as the Director, Handicapping & Communications for a regional golf association and helped successfully launch and maintain a cutting edge technology-based ticket resale program on behalf of the St. Louis Cardinals.
Missy attended St. Lawrence University where she graduated Magna Cum Laude with a BS in Psychology. She also holds a Master’s Degree from Miami University in Oxford, OH. She can be reached at firstname.lastname@example.org and check her out on LinkedIn.