Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
DMEautomotive

DMEautomotive

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

Customer Relationships: Putting It To Work for Your Dealership

In the automotive service marketing realm, customer relationship programs are essential to successful car dealer marketing.  From new vehicle sales to automotive service, dealerships are always looking for ways to reach out to their customers and improve upon customer loyalty.

By initiating customer relationship campaigns, a car dealership can augment their car dealer direct marketing plans and enhance their bottom lines.

 

To do so, automotive dealerships can utilize the following tips as a solid foundation for their customer relationship initiatives.

  • Get back to your customer. All too frequently, customer relationship marketing can be a one-way street:  all talk and little response often leaves a dealership without a sale.  Dealerships can break through that wall and follow-up by any means available (email, direct mail or phone) to help foster a relationship.
  • Relevant updates. The key to any campaign is to keep your customers informed on any upcoming special, new car rollout or manufacturer-backed sales event.  But just remember one thing: it’s the quality of the message, not the quantity.  Flooding mailboxes and email inboxes can have a negative impact on current and future direct marketing campaigns.
  • Be involved. A locally owned dealership comes with a set of civic responsibilities.   Being an active, visible member of a community creates a sense of trustworthiness and dedication.  By taking part in charitable causes and other area events, you can help put your dealership in a positive light and generate local goodwill.
  • Document, document, document. When prospecting, data is collected to help shape future campaigns.  By compiling additional information (what vehicle they bought, when it was purchased and what brought them there, for example), your dealership’s future campaigns can be finely tuned and personal – helping you improve customer response and make repeat customers.

Creating a lasting relationship with your clients is a vital tool in any business plan.  Following up with your customers, providing relevant updates, being involved in the community and documenting additional data are just some key points to keep in mind when putting together a customer loyalty campaign for your dealership.

~ Missy Jensen, Social Media Manager at DMEautomotive

Bio:
Missy designs, deploys and maintains the social media initiatives for DMEautomotive in an effort to increase brand awareness, distribute company and industry news, provide updates on products and services and promote consumer engagement. Missy enjoys the process of learning; researching and watching projects come to fruition!

Prior to her transformation into a web specialist and work with DMEautomotive, she has 10 years of experience in the marketing and communications industry. Missy served as the Director, Handicapping & Communications for a regional golf association and helped successfully launch and maintain a cutting edge technology-based ticket resale program on behalf of the St. Louis Cardinals.

Missy attended St. Lawrence University where she graduated Magna Cum Laude with a BS in Psychology. She also holds a Master’s Degree from Miami University in Oxford, OH. She can be reached at missy.jensen@dmeautomotive.com and check her out on LinkedIn.

 Unlock all of the community & features  Join Now