CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
In the automotive service marketing realm, customer relationship programs are essential to successful car dealer marketing. From new vehicle sales to automotive service, dealerships are always looking for ways to reach out to their customers and improve upon customer loyalty.
By initiating customer relationship campaigns, a car dealership can augment their car dealer direct marketing plans and enhance their bottom lines.
To do so, automotive dealerships can utilize the following tips as a solid foundation for their customer relationship initiatives.
Creating a lasting relationship with your clients is a vital tool in any business plan. Following up with your customers, providing relevant updates, being involved in the community and documenting additional data are just some key points to keep in mind when putting together a customer loyalty campaign for your dealership.
~ Missy Jensen, Social Media Manager at DMEautomotive
Missy designs, deploys and maintains the social media initiatives for DMEautomotive in an effort to increase brand awareness, distribute company and industry news, provide updates on products and services and promote consumer engagement. Missy enjoys the process of learning; researching and watching projects come to fruition!
Prior to her transformation into a web specialist and work with DMEautomotive, she has 10 years of experience in the marketing and communications industry. Missy served as the Director, Handicapping & Communications for a regional golf association and helped successfully launch and maintain a cutting edge technology-based ticket resale program on behalf of the St. Louis Cardinals.
Missy attended St. Lawrence University where she graduated Magna Cum Laude with a BS in Psychology. She also holds a Master’s Degree from Miami University in Oxford, OH. She can be reached at firstname.lastname@example.org and check her out on LinkedIn.