When it comes to choosing a customer retention marketing provider, car dealerships need to evaluate the technology behind the programs. In looking at this technology, three of the following topics must be addressed:
(1) Will this technology seamlessly integrate your customer data?
(2) Will it be compatible with your operating system?
(3) Will it be able to pull current, actionable customer data?
In a perfect world, you could buy a software solution and implement it without any customization necessary. In reality, that is rarely the case. Finding a program that provides seamless integration, therefore, is a primary selling point. It means that you can avoid data integration glitches, keeping costs down and timelines on track.
Another factor that should be considered is how compatible this new software solution will be with your dealership’s operating system. The compliant software will save much needed time, money and resources that would otherwise be required for ongoing maintenance. As time goes on, the software will need to grow with the business, and compatibility would allow for key additions to the software’s functionality and other improvements.
Finally, the technology behind your customer retention marketing program must be able to pull actionable data. Due to the exceptionally high volume of phone calls into a dealership, any plan that has flawed data collection leads to poor revenue. Therefore, the collected analytics should encourage interaction based upon actionable customer data with the goal to attain desired results.
Today’s dealerships see offers from countless marketing vendors. Understanding the three factors most important to finding the best the best technology match can help. Remember, seamless integration, compatibility and actionable data help ensure that your dealership’s retention marketing programs can get up and running faster and be most effective in reaching your customers.
~ Missy Jensen, Social Media Manager at DMEautomotive
Missy designs, deploys and maintains the social media initiatives for DMEautomotive in an effort to increase brand awareness, distribute company and industry news, provide updates on products and services and promote consumer engagement. Missy enjoys the process of learning; researching and watching projects come to fruition!
Prior to her transformation into a web specialist and work with DMEautomotive, she has 10 years of experience in the marketing and communications industry. Missy served as the Director, Handicapping & Communications for a regional golf association and helped successfully launch and maintain a cutting edge technology-based ticket resale program on behalf of the St. Louis Cardinals.
Missy attended St. Lawrence University where she graduated Magna Cum Laude with a BS in Psychology. She also holds a Master’s Degree from Miami University in Oxford, OH. She can be reached at firstname.lastname@example.org and check her out on LinkedIn.