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DMEautomotive

DMEautomotive

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

How to Be Disciplined With Your Automotive Marketing

A significant key to your automotive marketing success is discipline. But how does your dealership create discipline for your organization to ensure that success? The most effective way to build and encourage discipline is by establishing uniformity and responsibility across all your marketing vendors and internal marketing teams.
 
As a car dealer, your marketing department consists of many moving parts…from those who handle the direct marketing campaigns, to the media buyer who is responsible for newspaper, radio and television ads, and others who may manage your internet/digital marketing efforts. 
 
Your Automotive Marketing Game Plan
 
With all these different parties involved, it becomes increasingly important that your dealership develops a detailed game plan for each, outlining the strategy, target audience, theme and messaging, and call to action. Though the game plan itself may differ slightly for each particular niche, you must ultimately establish an overall game plan that delivers a consistent targeted marketing message to all audiences. 
 
To read more about becoming disciplined in your efforts and implementing an effective automotive marketing solutions for your dealership, visit DMEautomotive's direct marketing expert blog by Paul Ryan, Field Account Manager @ DMEautomotive.

Bio:

Paul Ryan brings over 25 years of experience in sales, sales management, marketing, and client services. He joined DMEautomotive in February of 2008, as a Regional Territory Manager. With proven success as an inside sales representative selling the FullCircle Solutions’ Bullseye program, he was recognized frequently as Sales Person of the Month and received the highest honor of Sales Person of the Year for 2008. In August of 2009, Paul managed, “Direct-To-Dealer” – Mail Division, responsible for overseeing the sales for the “Direct-To-Dealer” Mail Division. Currently he is traveling in the Midwest as Field Account Manager. Paul graduated with a B.B.A, in Business Administration from Iowa State University in 1982.

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