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DMEautomotive

DMEautomotive

Exclusive Blog Posts

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

How to Be Disciplined With Your Automotive Marketing

A significant key to your automotive marketing success is discipline. But how does your dealership create discipline for your organization to ensure that success? The most effective way to build and encourage discipline is by establishing uniformity and responsibility across all your marketing vendors and internal marketing teams.
 
As a car dealer, your marketing department consists of many moving parts…from those who handle the direct marketing campaigns, to the media buyer who is responsible for newspaper, radio and television ads, and others who may manage your internet/digital marketing efforts. 
 
Your Automotive Marketing Game Plan
 
With all these different parties involved, it becomes increasingly important that your dealership develops a detailed game plan for each, outlining the strategy, target audience, theme and messaging, and call to action. Though the game plan itself may differ slightly for each particular niche, you must ultimately establish an overall game plan that delivers a consistent targeted marketing message to all audiences. 
 
To read more about becoming disciplined in your efforts and implementing an effective automotive marketing solutions for your dealership, visit DMEautomotive's direct marketing expert blog by Paul Ryan, Field Account Manager @ DMEautomotive.

Bio:

Paul Ryan brings over 25 years of experience in sales, sales management, marketing, and client services. He joined DMEautomotive in February of 2008, as a Regional Territory Manager. With proven success as an inside sales representative selling the FullCircle Solutions’ Bullseye program, he was recognized frequently as Sales Person of the Month and received the highest honor of Sales Person of the Year for 2008. In August of 2009, Paul managed, “Direct-To-Dealer” – Mail Division, responsible for overseeing the sales for the “Direct-To-Dealer” Mail Division. Currently he is traveling in the Midwest as Field Account Manager. Paul graduated with a B.B.A, in Business Administration from Iowa State University in 1982.

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