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Your dealership’s reputation is something that has taken years and probably millions of dollars to build. It is something that your dealership likely considers to be one of the most important assets of the company. So let me ask you this…are you prepared to let someone…and I mean someone you may not even know…somewhere ruin your reputation, because in today’s world anyone with a beef about your dealership and internet access can destroy you in minutes with a few keystrokes.
So, how can your dealership monitor and protect its reputation?
- Create a blog where you can really present yourself as the most knowledgeable, capable and trustworthy dealership in town.
- Create social network profiles and content - A cost-effective way to improve search engine results is via social sites such as Twitter, Facebook, YouTube and Flickr (to name a few). The important thing to remember is to provide meaningful and resourceful information and include keywords.
- Publish press releases - for any newsworthy event at your dealership or one your dealership is affiliated with (i.e., community fundraiser) a press release should be written. When submitted online to press release sites, the content is distributed all over the Internet very quickly, and is subsequently picked up by search engines.
- Encourage your satisfied customers to review your dealership online.
Online reputation management is a challenge that faces the automotive industry, more so now than any other point in history. Though the answer seems obvious, it’s worth another explanation. The Internet is a ferocious player in today’s world.Search engines and social media sites act as trusted sources of information. Who you are online influences public perception and the longer you wait to start your online reputation management program, the harder it will be to get under control and to counteract any negativity. The good news is that it is indeed possible, with a bit of direction, persistence, motivation and creativity, to monitor conversations, engage with both your advocates and dissenters, and ultimately take ownership of your brand online.
For more detailed information, please download our white paper, Online Reputation Management for the Automotive Industry, by DMEautomotive Direct Marketing Experts in the Automotive Industry.
~ Missy Jensen, Social Media Manager at DMEautomotive
Missy designs, deploys and maintains the social media initiatives for DMEautomotive in an effort to increase brand awareness, distribute company and industry news, provide updates on products and services and promote consumer engagement. Missy enjoys the process of learning; researching and watching projects come to fruition! Prior to her transformation into a web specialist and work with DMEautomotive, she has 10 years of experience in the marketing and communications industry.
Missy served as the Director, Handicapping & Communications for a regional golf association and helped successfully launch and maintain a cutting edge technology-based ticket resale program on behalf of the St. Louis Cardinals. Missy attended St. Lawrence University where she graduated Magna Cum Laude with a BS in Psychology. She also holds a Master’s Degree from Miami University in Oxford, OH. She can be reached at email@example.com and check her out on LinkedIn.
About DMEautomotive DMEautomotive provides multi-channel, variable communications for automobile dealers and aftermarket franchises nationwide. Their robust product and service offering includes: data driven, multi-channel acquisition and retention marketing, best-in-class campaign reporting, data management and analytics via the Red Rocket Portal, Virtual BDC call applications, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Fla., DMEautomotive also has major operations in Jacksonville, Fla.
Original Source: DMEautomotive Direct Marketing Expert Blog