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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

The True Cost of Driving: Are You Ready for High Gas Prices?

 

With gas prices well above their average this time last year, we can’t expect the summer to bring any relief at the pump. Drivers are changing their habits to cope – driving less often, carpooling, walking, or even buying more fuel efficient vehicles. But do you have the right inventory for this response?

As a car dealership, are you prepared for this shift in demand to more fuel efficient vehicles? Did you buy these higher MPG models three months ago to have in your inventory for today? It is difficult to predict gas prices, so your fleet of fuel-efficient or hybrid vehicles may be lower than public demand. If this is the case, do you then have enough pre-owned high MPG vehicles instead?

Another solution to cope with the low stock of high MPG vehicles is to offer gas incentives. All dealerships have the same rebates to offer, but not all are offering a gas incentive. If you don’t have the 40 MPG model to offer, offer a gas promotion instead. With the purchase of a new vehicle, you could give a $500 gas card. Such automotive marketing techniques can offset the slight difference in MPGs if you are lacking inventory in more fuel efficient vehicles.

Lastly, are your sales people trained to talk about the benefits of purchasing a more fuel-efficient vehicle? With gas prices potentially verging on $5 a gallon, a car with higher MPG could pay for itself when considering the gas savings it will produce. The true cost of driving includes more than just the monthly payment on a car – it includes the cost for service, oil changes, new tires, gas, and all the other miscellaneous work that goes into a car‘s upkeep. In the end, the fuel-efficient hybrid could be the cheaper option when we look at the true cost of driving

maque po
i was thinking on the gas high prices. my Jeep Gas Doors & Caps are need to be change so i dont know if how can i lower the use of the gas if my gas door is broken :(

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