Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
DMEautomotive

DMEautomotive

Exclusive Blog Posts

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Why You Can’t Afford to Ignore Social Media

75% of automotive customers use Facebook.  This should come as no surprise considering Facebook has more users than the population of almost every country in the world, including the United States.  But are these customers important for your business?  The answer is yes.  Not only are they important, but the future of your business depends on them.  In fact, active Facebook users represent your best customers – the ones who make up 60 to 80% of your revenue.   In a recent survey with U.S. automotive consumers, DMEa found that 57% of customers who spent at least $1,000 on automotive service in the past year visit Facebook at least once a day.  That is at least 27% more than lower spending groups.

Despite the high level of activity on Facebook, when we asked customers about the social site’s influence on where they chose to service their vehicle, only 12% thought it was important.  Things like their vehicle owner’s manual, service centers and automotive websites beat out the more popular networking sites like Facebook or LinkedIn.  Twitter trailed in at 9%.  While it’s reassuring to know that traditional channels are effective, the gap between usage and influence of digital social channels represents a significant revenue opportunity.  Throw in the exponential growth of social media over time, and it becomes clear that social strategies have cemented themselves as key components of every CRM plan.

Contact DMEa for more insights from our National Consumer Study or to develop an interactive strategy designed for the unique needs of your business.

About DMEautomotive

DMEautomotive provides multi-channel, variable communications for automobile dealers and aftermarket franchises nationwide. Their robust product and service offering includes: data driven, multi-channel acquisition and retention marketing programs, best-in-class campaign reporting, data management and analytics via the Red Rocket Portal, Virtual BDC call applications, and complete on-site mail and email fulfillment services.  Headquartered in Daytona Beach, Fla., DMEautomotive also has major operations in Jacksonville, Fla.

Jim Bell
Great post and insight. Here is another post by a follower of mine on twitter and saved $1200 on a repair bill through tweets. http://bit.ly/iiTSs0
Stacy Mueller
Hey Jim, thanks for the comment! Looks like Twitter got your follower out of a real jam there. It just goes to show how dealers can be monitoring Twitter for similar activity. There are plenty of savvy users out there who know how to get what they want and need!
Tim Nester
This is one of the things that I have been trying to incorporate with our dealership advertising. I see it that the lack of motivation to post and create usefull content has been the main reason for us to be sitting spinning wheels. It is sad to see such an important way to connect with current customers and gain referral as well as searched new customers to our business.
Stacy Mueller
Hello Tim, thanks for taking the time to comment. Is your dealership currently using social media at all, or are the postings just few and far between? Sometimes all it takes is a bit of momentum and some fan engagement to really get the ball rolling. Good luck!
Jeff Cryder
Though only 12% of people found social sites as important don't overlook the fundamental principles derived from social media such as: openness, two-way trust, transparency, customer service and engagement are all very important.

 Unlock all of the community & features  Join Now