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Jared Hamilton
From: Jared Hamilton
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DMEautomotive

DMEautomotive

Exclusive Blog Posts

Challenges of Car Dealerships

Challenges of Car Dealerships

The Car manufacturing industries, just like any other, has got business challenges of its own, which need to be taken care off on a regular basis. Maintain…

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

Why You Can’t Afford to Ignore Social Media

75% of automotive customers use Facebook.  This should come as no surprise considering Facebook has more users than the population of almost every country in the world, including the United States.  But are these customers important for your business?  The answer is yes.  Not only are they important, but the future of your business depends on them.  In fact, active Facebook users represent your best customers – the ones who make up 60 to 80% of your revenue.   In a recent survey with U.S. automotive consumers, DMEa found that 57% of customers who spent at least $1,000 on automotive service in the past year visit Facebook at least once a day.  That is at least 27% more than lower spending groups.

Despite the high level of activity on Facebook, when we asked customers about the social site’s influence on where they chose to service their vehicle, only 12% thought it was important.  Things like their vehicle owner’s manual, service centers and automotive websites beat out the more popular networking sites like Facebook or LinkedIn.  Twitter trailed in at 9%.  While it’s reassuring to know that traditional channels are effective, the gap between usage and influence of digital social channels represents a significant revenue opportunity.  Throw in the exponential growth of social media over time, and it becomes clear that social strategies have cemented themselves as key components of every CRM plan.

Contact DMEa for more insights from our National Consumer Study or to develop an interactive strategy designed for the unique needs of your business.

About DMEautomotive

DMEautomotive provides multi-channel, variable communications for automobile dealers and aftermarket franchises nationwide. Their robust product and service offering includes: data driven, multi-channel acquisition and retention marketing programs, best-in-class campaign reporting, data management and analytics via the Red Rocket Portal, Virtual BDC call applications, and complete on-site mail and email fulfillment services.  Headquartered in Daytona Beach, Fla., DMEautomotive also has major operations in Jacksonville, Fla.

Jim Bell
Great post and insight. Here is another post by a follower of mine on twitter and saved $1200 on a repair bill through tweets. http://bit.ly/iiTSs0
Stacy Mueller
Hey Jim, thanks for the comment! Looks like Twitter got your follower out of a real jam there. It just goes to show how dealers can be monitoring Twitter for similar activity. There are plenty of savvy users out there who know how to get what they want and need!
Tim Nester
This is one of the things that I have been trying to incorporate with our dealership advertising. I see it that the lack of motivation to post and create usefull content has been the main reason for us to be sitting spinning wheels. It is sad to see such an important way to connect with current customers and gain referral as well as searched new customers to our business.
Stacy Mueller
Hello Tim, thanks for taking the time to comment. Is your dealership currently using social media at all, or are the postings just few and far between? Sometimes all it takes is a bit of momentum and some fan engagement to really get the ball rolling. Good luck!
Jeff Cryder
Though only 12% of people found social sites as important don't overlook the fundamental principles derived from social media such as: openness, two-way trust, transparency, customer service and engagement are all very important.

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