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By now, we all know the value of SEO, or “search engine optimization,” and we potentially use it in our arsenal of automotive marketing. But to many of us, including those who work with it, SEO is a big mystery. According to Google, there are over 200 SEO factors that go into search results. No one individual can know all of these.
We all want our page to be at the top of the results whenever somebody does a Google search and we are likely to hire somebody in car dealer marketing to help do this. In the constantly evolving world of SEO, however, time passes a bit like dog years: a few months in SEO is more like a few years in the real world. It’s important to stay on top of the ever-changing trends.
Although navigating the world of car dealer marketing and SEO can be tricky, knowing some of the most recent changes can make SEO a bit more understandable:
You don’t have to be an SEO genius to know what works and what doesn’t. Don’t let your dealership’s blog be ruined by too much backlinking or overusing keywords.