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DMEautomotive

DMEautomotive

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DMEautomotive Presents New Digital Data Marketing Strategy at 2015 JD Power Automotive Marketing Roundtable

The joint presentation, "Scale Your Business Profitably by Taking Digital Data and Retail Marketing Beyond New Vehicle Acquisition," offers a modern method to drive brand loyalty and fight the aftermarket bleed

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DAYTONA BEACH, Fla., Oct. 12, 2015 -- DMEautomotive (DMEa) today announced that it will present a groundbreaking targeted digital advertising solution at the 2015 JD Power Automotive Marketing Roundtable that enables OEMs and their dealers to leverage first-party data to target and attract digital service shoppers to maximize measurable service volume lift and retain their most lucrative customers.


Ryan Grokulsky, Digital Marketing Strategist for DMEautomotive, will present this breakthrough concept on behalf DMEa. Located at the Bellagio Hotel in Las Vegas, the 2015 JD Power Automotive Marketing Roundtable is the industry's leading marketing event with over 1,400 participants representing every facet of the automotive marketing profession. Covering information deemed important to explore in today's automotive environment, the event will present topics such as media mix and targeting strategies, cross-tier marketing, advertising platforms, industry trends and issues, and more.


DMEa's breakthrough digital method utilizes first-party and other data so brand dealers can better reach customers with specific, targeted messages in the digital spaces they visit most. As it addresses an increasing service interval and the bleed of customers to aftermarket service providers, the DMEa technology enables dealers to increase lucrative revenue from their customers while deepening the relationship throughout the life of customers' car ownership and into subsequent brand-loyal car purchases.


"Service is incredibly profitable for OEMs and their dealerships, and a loyal service customer becomes a loyal customer to the brand.  Too many customers are leaving their new car dealer for service from the aftermarket or other providers," said Mike Walther, Managing Director of DMEautomotive. "We have to reach customers through the digital channels they interact with all the time.  And with this technology we are able to expand targeted owner communication beyond traditional channels, pinpoint key service prospects, then target these owner segments specifically with digital display advertising, adding DMEa's loyalty segmentation to optimize targeting and timing. Through this process, we found that targeting digitally resulted in tremendous growth for dealers, welcoming a brighter future for dealership service marketing."


Using the vehicle ownership cycle as a measuring tool, DMEa found that targeting owners through new digital channels increased service sales by 30%, drove incremental service revenue back to the brand dealer, maximized reach and ROI, garnered actionable intelligence about dealers' most lucrative customers, and kept the customer conversation and personal relationship strong throughout.


The presentation, "Scale Your Business Profitably by Taking Digital Data and Retail Marketing Beyond New Vehicle Acquisition," will take place at 11:45 a.m. on Wednesday, October 21st at the 2015 JD Power Automotive Marketing Roundtable.


About DMEautomotive

DMEautomotive (DMEa), a Solera Holdings Inc. company, is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention. Joined with Solera's network of global companies dedicated to innovation, DMEa's mission to increase customer engagement within the automotive industry is further strengthened.


Supported by DMEa's proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Florida.

About Solera

Solera is a leading provider of risk and asset management software and services to the automotive and property marketplace, including the global P&C insurance industry. Solera is active in over 75 countries across six continents. The Solera companies include: Audatex in the United States, Canada and in more than 60 additional countries; HPI, CarweB and CAP Automotive in the United Kingdom; Informex in Belgium and Greece; Sidexa in France; ABZ and Market Scan in the Netherlands; Hollander serving the North American recycling market; AUTOonline providing salvage disposition in a number of European and Latin American countries; IMS providing medical review services; Explore providing data and analytics to United States property and casualty insurers; Identifix, providing solutions for the service, maintenance and repair ("SMR") market; AutoPoint and DMEautomotive, providing data-driven tools to enhance SMR experiences and facilitate customer retention and marketing solutions for the retail automotive industry; and I&S, a provider of software and business management tools, third-party claims administration, first notice of loss and network management services to the U.S. auto and property repair industries, specializing in glass claims. For more information, please refer to the Solera's website at www.solerainc.com.


DMEautomotive Media Relations
Katie Gile
katie.gile@dmeautomotive.com
904.416.1451 

Aubrey Solares
I found it interesting that the article did not specifically address the targeting of "millennials" with the new digital data marketing strategy. Though it is implied through the heavy use of digital media, mostly consumed by millennials, I was still surprised that it was not mentioned directly. Millennials seem to be the target demographic for this strategy because of their higher use of digital media as compared with older generations. Also, millennials are at the are or soon reaching the age of looking to purchase their first or second car, proving to be a critical time to create and maintain customer loyalty that will last. I am interested in seeing how the marketing strategy will materialize and if consumers will find the marketing helpful or intruding. I am especially interested in seeing how the strategy will effect my purchasing and servicing decisions in my upcoming search for a new vehicle.

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