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From: Jared Hamilton
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Dmitriy Gamarnik

Dmitriy Gamarnik Media Director

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Are Your Google AdWords Campaigns Being Neglected?

You did it. You found few companies, did your due diligence and selected a company to handle your PPC efforts. Six months later, the honeymoon is over and you aren’t quite sure what the agency has done recently. Are they actually doing the work they sold you on. Well, here are some quick ways for you to find out if your account is getting the cold shoulder from your agency. Of course, this all depends if you have access to your account. If you don’t have access, well that’s another problem.

 

Review Your Change History Report

The quickest way to review your account is to jump into your change history report. Once you are in your change history report you are able to find a treasure trove of information. You have the option to sort by the date, the user, and the different change types. I recommend taking a look at the last couple months of activity.

 

  • How often is your agency optimizing bids and budgets?

  • Are they adding new keywords or pausing old keywords?

  • Are they adding and testing new ad copy?

If over a 2 month period the change history report is blank or barely active, then you should ask them why.

 

Review Your Ad Copy

Reviewing your ad copy is another excellent way of telling if your account is being neglected. Your ad copy is what entices searchers to click and go to your website. If they land on your website and don't find what they are lookin for or promised that could increase your bounce rate.

Things to look for:

  • Are they running ad copy with out of date promotions?

  • Are they running ad copy for car models you don’t have on your dealership lot?

 

Review Your Keywords

The keywords in your campaign are the lifeblood of the account. Bidding on keywords that are irrelvant to your business are waste of your money. Head to the keyword tab and pull a keyword report of all the active keywords.

 

Things to look for:

  • Are they bidding on keywords of car models that are not on your lot?

  • Are they bidding on keywords

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