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Dmitriy Gamarnik

Dmitriy Gamarnik Media Director

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Are Your Google AdWords Campaigns Being Neglected?

You did it. You found few companies, did your due diligence and selected a company to handle your PPC efforts. Six months later, the honeymoon is over and you aren’t quite sure what the agency has done recently. Are they actually doing the work they sold you on. Well, here are some quick ways for you to find out if your account is getting the cold shoulder from your agency. Of course, this all depends if you have access to your account. If you don’t have access, well that’s another problem.

 

Review Your Change History Report

The quickest way to review your account is to jump into your change history report. Once you are in your change history report you are able to find a treasure trove of information. You have the option to sort by the date, the user, and the different change types. I recommend taking a look at the last couple months of activity.

 

  • How often is your agency optimizing bids and budgets?

  • Are they adding new keywords or pausing old keywords?

  • Are they adding and testing new ad copy?

If over a 2 month period the change history report is blank or barely active, then you should ask them why.

 

Review Your Ad Copy

Reviewing your ad copy is another excellent way of telling if your account is being neglected. Your ad copy is what entices searchers to click and go to your website. If they land on your website and don't find what they are lookin for or promised that could increase your bounce rate.

Things to look for:

  • Are they running ad copy with out of date promotions?

  • Are they running ad copy for car models you don’t have on your dealership lot?

 

Review Your Keywords

The keywords in your campaign are the lifeblood of the account. Bidding on keywords that are irrelvant to your business are waste of your money. Head to the keyword tab and pull a keyword report of all the active keywords.

 

Things to look for:

  • Are they bidding on keywords of car models that are not on your lot?

  • Are they bidding on keywords

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