Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Dmitriy Gamarnik

Dmitriy Gamarnik Media Director

Exclusive Blog Posts

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Are Your Google AdWords Campaigns Being Neglected?

You did it. You found few companies, did your due diligence and selected a company to handle your PPC efforts. Six months later, the honeymoon is over and you aren’t quite sure what the agency has done recently. Are they actually doing the work they sold you on. Well, here are some quick ways for you to find out if your account is getting the cold shoulder from your agency. Of course, this all depends if you have access to your account. If you don’t have access, well that’s another problem.

 

Review Your Change History Report

The quickest way to review your account is to jump into your change history report. Once you are in your change history report you are able to find a treasure trove of information. You have the option to sort by the date, the user, and the different change types. I recommend taking a look at the last couple months of activity.

 

  • How often is your agency optimizing bids and budgets?

  • Are they adding new keywords or pausing old keywords?

  • Are they adding and testing new ad copy?

If over a 2 month period the change history report is blank or barely active, then you should ask them why.

 

Review Your Ad Copy

Reviewing your ad copy is another excellent way of telling if your account is being neglected. Your ad copy is what entices searchers to click and go to your website. If they land on your website and don't find what they are lookin for or promised that could increase your bounce rate.

Things to look for:

  • Are they running ad copy with out of date promotions?

  • Are they running ad copy for car models you don’t have on your dealership lot?

 

Review Your Keywords

The keywords in your campaign are the lifeblood of the account. Bidding on keywords that are irrelvant to your business are waste of your money. Head to the keyword tab and pull a keyword report of all the active keywords.

 

Things to look for:

  • Are they bidding on keywords of car models that are not on your lot?

  • Are they bidding on keywords

 Unlock all of the community & features  Join Now