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Dmitriy Gamarnik

Dmitriy Gamarnik Media Director

Exclusive Blog Posts

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Avoid These 3 Common PPC Mistakes

Whether you are running your PPC campaigns in house or have an outside agency managing them, mistakes happen. Below are 3 common mistakes to avoid, review your campaigns for and fix.

Duplicate Keywords

One common mistake I have noticed consistently in Google AdWords & Bing campaigns is duplicate keywords. For example, the broad match keyword online marketing nj and nj online marketing will compete against each other. Google AdWords only shows one ad per a particular keyword, thus there is no need to include the same keywords in different ad groups or campaigns. If you do have duplicate keywords, remove the one with the worst performance.

Read more about duplicate keywords on Google AdWords support.

No Negative Keywords

Every search engine marketing campaign should contain negative keywords. It is one of the easiest ways of preventing your ads from showing to the wrong customer, reducing cost and increasing your return on investment.

There are two simple methods for negative keyword research. The first is to use the keyword planner. The tool is great for generating new terms to bid on and to add as negative keywords. The second method is to review your search term report which will show every search that caused your ad to show and clicked. I recommend reviewing your search term report weekly.

Note: This report can only be used if you have an active account.

Broken Destination URLs

If you are sending paid traffic to a broken URL, you’re just wasting money. I recommend double checking your destination URLs before uploading your ads and reviewing them monthly. On numerous occasions clients have redesigned their landing pages and changed their URLs without informing me.

Here is great how to article from certified knowledge: http://certifiedknowledge.org/blog/step-by-step-guide-to-checking-your-entire-ppc-account-for-broken-links/

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