Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Donna McDonald

Donna McDonald Sales Representative

Exclusive Blog Posts

The Value of a Better Buying Experience

The Value of a Better Buying Experience

    We met with Steve Roessler, Vice President of Sales at DriveCentric, at NADA 2020 to discuss how dealerships can nail their customer experience…

Managing Remotely: the Daily Check-in

Managing Remotely: the Daily Check-in

In the last post of this series, we talked about the necessity of determining the activities that will get you the results when you have a team working rem…

Put Your Marketing Focus on Fixed Ops

Put Your Marketing Focus on Fixed Ops

March 2020 felt like the longest decade in modern history, didn’t it? In the automotive industry, dealerships in most states have gone from flour…

2020 is Going to Be About Efficiency

2020 is Going to Be About Efficiency

  We sat down with David Steinberg, CEO and founder of Foureyes, to discuss where automotive is headed and what we can do to improve in 2020. &ld…

How to Build the Foundation of Your Brand (and Other Cool Things, Too) | KPI Cafe Season 4 Bonus 1

How to Build the Foundation of Your Brand (and Other Cool Things, Too) | KPI Cafe Season 4 Bonus 1

For this episode, Host Dane Saville brings in the foremost authority on branding for automotive retail: Paul Daly. They discuss the "transaction of gr…

Social Media Sales

Hope I can ask a question about social media for a brand new car sales lady.  Started two weeks ago and wondering any great sources for learning social media for car sales?  I appreciate your feedback.

Sincerely,

Donna McDonald

DJ Snyder

Hey Donna, and welcome to the industry. You will find a ton of great info within the DS blogs and forums. 

Would you mind if I asked what you are trying to achieve? 

 

DJ

Chris K Leslie

Hey Donna, Great to have you here. 

So there is no real easy answer when it comes to justifying Social against New Car Sales. Social Media is organic in nature which means for us marketing peoples, we need to look at advertising avenues within those social channels to justify an expense. 

I would start off with learning as much as you can about Facebook Pixels and ads work. Since Instagram is owned by Facebook we all get the added benefit of cross promoting our campaigns there as well. 

There is a lot of great info in these places i've linked to below. 

https://www.facebook.com/business/products/ads

https://adespresso.com/academy/guide/

http://www.jonloomer.com/

Mark Rask

Driving sales also has a pretty good course on social media .

Mark Rask

Gmc also has some basic social media training in global connect that is free

 Unlock all of the community & features  Join Now