Hey Donna, and welcome to the industry. You will find a ton of great info within the DS blogs and forums. 

Would you mind if I asked what you are trying to achieve? 

DJ

Hey Donna, Great to have you here. 

So there is no real easy answer when it comes to justifying Social against New Car Sales. Social Media is organic in nature which means for us marketing peoples, we need to look at advertising avenues within those social channels to justify an expense. 

I would start off with learning as much as you can about Facebook Pixels and ads work. Since Instagram is owned by Facebook we all get the added benefit of cross promoting our campaigns there as well. 

There is a lot of great info in these places i've linked to below. 

https://www.facebook.com/business/products/ads

https://adespresso.com/academy/guide/

http://www.jonloomer.com/

Driving sales also has a pretty good course on social media .

Gmc also has some basic social media training in global connect that is free