Drake Baerresen

Company: TurnKey Marketing

Drake Baerresen

TurnKey Marketing

Aug 8, 2018

DSES: Fixed Ops Marketing: Stop Wasting Your Money on Elusive Elixirs.

 

 

 

The Driving Sales Executive Summit 2018 in sunny Las Vegas is almost here!  Many of us have been susceptible to putting too many eggs in the basket using that next shiny object, that one and done fool proof tool, that guaranteed be all marketing…that elusive elixir.  However, I’m pretty sure that if one did exist, we would all be using it and this blog post wouldn’t even exist.  So let’s ask ourselves an honest question that deserves and honest answer, we’ll get to that question soon.  I find it interesting that as a dealership in general, we spend incredible amounts of money on our sales departments while customer loyalty is at some of the lowest levels many of us have ever lived through, yet our service departments are on boot strapped budgets and aging tools.  I’m not suggesting that we should not invest in our sales departments or that stores have been doing it all wrong in service (in fact, some dealerships are doing it incredibly well), I’m merely suggesting that it’s time to take a hard look and make a concerted effort to catch our service department up to the speed of a modern dealership. I don’t necessarily adhere to sensationalist statements that some make about fixed operations being the most neglected profit center in dealerships.  However, I do think there is some truth to it and warrants us to ask the question, “Am I doing all I can to make my fixed ops the most profitable it can be?” Like any profit center, it requires hard work, great people and effective tools to help achieve the strategic goals established by dealership management. During my session, we’re going to cover some of these actionable items from marketing to process, and more. Everything is centered around you going back to your dealerships with fresh ideas and proven data, so you can implement change in your service department. So hopefully, in near time when the question is asked, you’re answer is a confident “yes.”

 

I am speaking at the DrivingSales Executive Summit in Las Vegas. In my session we’re going to cover some of these actionable items from marketing to process, and more:

  • -Learn how to use transaction based advertising with improved content and targeting
  •  
  • -Enhanced voice search, go-to lead generation techniques, and social optimization methods
  •  
  • -Techniques that foster improved closing ratios.

 

Note: If you would like to have a one-on-one session during DSES, please reach out to me and we can make that happen. 

 

Drake Baerresen

TurnKey Marketing

Vice-President & CMO

1817

2 Comments

Mark Rask

Kelley Buick Gmc

Aug 8, 2018  

This is good timing....my focus next month will be the service dept 

Sherri Riggs

DrivingSales

Aug 8, 2018  

The timing is great! Mark, I look forward to your posts!

Recommended Posts

Function + Form

Function + Form builds coilover kits that blend aggressive looks with smooth, responsive ride quality. Since 2005, our team has engineered performance coilovers that handle daily driving without sacrificing comfort or control. Whether you're afte…

Functionand Form

Function + Form

62
May 27th

Chrome Hearts Ring: A Timeless Symbol of Luxury and Rebellion

Chrome Hearts is a name synonymous with luxury, rock 'n' roll attitude, and bold design. Founded in 1988 by Richard Stark in Los Angeles, the brand has carved a unique space in high-end fashion and accessories. Among its most coveted pieces, …

chrome hearts riing

36
May 5th

How a Healthcare Marketing Agency in AZ Is Driving Real Results for Local Medical Clinics

      When I first started working with a local clinic in Arizona, I realized something important: even the best medical care can go unnoticed if patients don’t know about it. That’s where a skilled healthcare …

james mark

physicians digital services

56
April 30th

Scheimpflug: The Engine Behind New York’s Creative Vision

In a city that never stops creating, Scheimpflug stands as a cornerstone for independent filmmakers, photographers, and producers alike. As a premier camera and lighting rental house in New York, we’re more than just a source for top-tier equipment…

scheimpflugg flugg

napollo

45
April 29th

1. Custom Gifts Show Thoughtfulness

In the corporate world, employee appreciation isn’t just about saying “thank you” once a year—it’s about consistently showing your team how much they mean to your business. While generic gifts like mass-produced mugs or plain pens might see…

stweedmarketing stweedmarketing

napollo

31
April 29th