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Industry experience - website, SEO/SEM/PPC campaigns, consulting, sales process, CRM, and sales. Accomplishes goals with great enthusiasm, work ethic, integrity, relationship-building and a sense of humor. I am a go-to and get-involved kind of person.
That seems to be the consensus of most dealerships. Why go through all of this trouble when you could partner with a DMS provider you actually want on your team. Say sayonara to suffering. Say aloha to Auto/Mate.