Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
Drew Bettiol

Drew Bettiol Digital Marketing Manager

Exclusive Blog Posts

The Untapped Potential of the Infotainment for Dealers | KPI Cafe Season 4 Bonus 2

The Untapped Potential of the Infotainment for Dealers | KPI Cafe Season 4 Bonus 2

KPI Cafe Host Dane Saville dives into the untapped potential of the infotainment in each of your dealership's vehicles for sales and customer retention…

The Value of a Better Buying Experience

The Value of a Better Buying Experience

    We met with Steve Roessler, Vice President of Sales at DriveCentric, at NADA 2020 to discuss how dealerships can nail their customer experience…

Managing Remotely: the Daily Check-in

Managing Remotely: the Daily Check-in

In the last post of this series, we talked about the necessity of determining the activities that will get you the results when you have a team working rem…

Put Your Marketing Focus on Fixed Ops

Put Your Marketing Focus on Fixed Ops

March 2020 felt like the longest decade in modern history, didn’t it? In the automotive industry, dealerships in most states have gone from flour…

2020 is Going to Be About Efficiency

2020 is Going to Be About Efficiency

  We sat down with David Steinberg, CEO and founder of Foureyes, to discuss where automotive is headed and what we can do to improve in 2020. &ld…

Tips for Maximizing Social Media in the Car Business



Social media is gradually becoming one of the most important aspects of digital marketing that can account for incredible results for any business.

It is one of the most popular platforms which can be used to promote business branding. Furthermore, active communication via social media can be an effective means to engage customers and further take your brand to new heights.

Well put together social media marketing not only helps in user engagement but also helps build brand trust and brand authority. It is, therefore, an excellent digital marketing strategy. Managing it, however, can be quite difficult. Knowing about a few tricks can help you get an edge on your competition that is not doing the following.

Tips for efficient social media marketing :

  1. 1. Optimizing social media profiles

Optimizing social profiles is one of the first things to ensure effective social media marketing. It increases the chances of attracting more users. Given below are some of the ways which can effectively help you do so.

          -Choosing a stand out profile picture to represent the brand

  •           -Specifying location and hours

    •           -Being available through chat when prospects reach out

    •           -Writing a good description of the business can build a foundation

    •           -Being active


2. Connecting the website to social media posts

It is one of the most critical points. Providing links to the site while posting is essential. Every platform has its procedure, which needs to be followed properly. The right bond between the two, social media and websites is critical.


3. Following influencers in the same niche

For efficient social media marketing, following the right people can help create a strong base gradually. It is necessary to follow influencers in the same category for the following reason.

  •       -Social media platforms use this information for making any suggestions regarding who should be followed. It helps people be aware of the company.

  •       -Also, a lot of useful information is shared online, which can be used as a chance to learn something new that you can use in your own personal message through posting content.


4. Maintaining a balance between the followers and following

Keeping a balance between the following and followers is mandatory, especially in case of certain websites like Pinterest and Twitter. Following are some reasons why.

  •        -Having more followers account for trustworthiness, which is an essential component of social media marketing.

  •        -Software applications are using the ratio (followers/following), which makes suggestions on who an individual needs to follow. Having a very low ratio minimizes the chances of getting new followers.

  •        -A balanced profile is more suited for SEO purposes which is huge with Google. People with active social media profiles have better positions compared to those having weaker profiles. Post more content, receive more followers. Engage, Engage, ENGAGE!

5. Sharing exciting content, Engagement is everything

It is the foundation for a successful social media marketing campaign. Compelling content can come as appealing to the consumer and also result in more shares. It helps get more visitors to the website and sometimes even customers.

  • -Articles/Pages/Stories which are related to the niche, Interesting statistics, Motivational quotes, Funny content, Research studies, Images and Videos, and finally #Hastags.

  • As a dealer, do not avoid establishing a presence on social media. Digital is where the world has been moving in a retail space so this is crucial to the sustained success of any automotive dealer.

Kelly Kleinman

Many people would like to know how to balance out that follower to follow ratio. Aside from being a cute, scantily clad gal or celebrity, it's very difficult to do that if you're an unknown brand OR just starting.

Drew Bettiol

A big thing would be to engage. Commenting on other people's posts using the right hashtags, same with using them on your posts and posting frequently. Those are just some of my thoughts. I am no instagram pro by any means but I do study those influencers behaviors.

Dean Love

Great stuff!  Thank you for sharing ... #2 is especially important, and sadly often overlooked.  

 Unlock all of the community & features  Join Now