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Drew Delaware

Drew Delaware

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Name: Drew Delaware
Title: Not Available
Company: Performance Auto Group
Phone: Private
Location: Private , Private
Summary:
I'm a tech-focused marketer and passionate geek, with a background in web and software development. I'm proud to serve Performance Auto Group in Canada as the director of our in-house marketing agency. Our team of 24 people looks after the marketing needs of 28 dealerships, representing 23 manufacturer brands. I'm also honored to serve as co-founder of Performance Auto Group's innovation lab, and Zoom.ca, the first website in Canada to sell vehicles online and deliver to the door.
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Blog Posts

Top Reasons Your New Ideas Are Not Being Executed on the Dealer Level

by Derrick Woolfson 13 hours ago

Top Reasons Your New Ideas Are Not Being Executed on the Dealer Level

by Derrick Woolfson 13 hours ago
Year after year we attend conferences coming back with great ideas. Ideas - that if they were implemented - could have a significant impact on your dealers…
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Are Your Digital Retailing Efforts A-Maze-Ing?

by Michia Rohrssen 18 hours ago

Are Your Digital Retailing Efforts A-Maze-Ing?

by Michia Rohrssen 18 hours ago
While the components of digital retailing have existed within our industry for some time, digital retailing as a concept has not. Indeed, dealers could sel…
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Cut The Cord On Third-Party Data

by Dean Martin 18 hours ago

Cut The Cord On Third-Party Data

by Dean Martin 18 hours ago
Like any sales company, dealerships want to get their messaging and advertisements out to as many people as possible. It’s historically been a number…
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A Mobile First Strategy is the Future of Marketing

by Timmy James 18 hours ago

A Mobile First Strategy is the Future of Marketing

by Timmy James 18 hours ago
Consumers increasingly use mobile devices to view content online. Study after study cites the fact that mobile devices are on a continued rise as the prefe…
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Rethinking the NFL Draft Model—Marketing as QB

by Jim Flint 19 hours ago

Rethinking the NFL Draft Model—Marketing as QB

by Jim Flint 19 hours ago
Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two of the top 32 will be wide receivers. Recently I vi…
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