About

I'm a marketing leader who is passionate about humanizing the car buying experience. Behind all those KPIs and CTRs are real people who want to be seen - and it's our job as marketers to find ways to create a rich and meaningful connection with them. Prior to Gubagoo, I was Director of Marketing for Performance Auto Group, where I led a team of 24 marketers serving 29 dealerships. In that role I also served as co-founder of Zoom.ca, the first website in Canada to sell vehicles online and deliver to the door. I am also deeply fascinated by leadership, and the process through which we can grow to be better leaders and managers. I believe that soft skills have a branding problem, and that we need to actively learn to grow these crucial skills for the betterment of our teams and organizations. Reach out and say hello any time!