Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
I'm a marketing leader who is passionate about humanizing the car buying experience. Behind all those KPIs and CTRs are real people who want to be seen - and it's our job as marketers to find ways to create a rich and meaningful connection with them.
Prior to Gubagoo, I was Director of Marketing for Performance Auto Group, where I led a team of 24 marketers serving 29 dealerships. In that role I also served as co-founder of Zoom.ca, the first website in Canada to sell vehicles online and deliver to the door.
I am also deeply fascinated by leadership, and the process through which we can grow to be better leaders and managers. I believe that soft skills have a branding problem, and that we need to actively learn to grow these crucial skills for the betterment of our teams and organizations.
Reach out and say hello any time!