Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Drive Motors

Exclusive Blog Posts

The Car Generation Z Will be Known For

The Car Generation Z Will be Known For

If Generation Z-ers aren’t on your mind yet, they will be. By 2020 they are expected to make up 25-percent of the Nations population. And that me…

(DrivingSales Success Tip) Service Walk: When is the Right Time?

(DrivingSales Success Tip) Service Walk: When is the Right Time?

Hello automotive industry professionals, my name is Jason Volny and I’m with DrivingSales. Today’s Tip of the Week revolves around the serv…

Culture: You’ve got it all wrong and we NEED to talk about it!

Culture: You’ve got it all wrong and we NEED to talk about it!

Let me explain. What do you think makes up Company Culture? When you ask people how they experience culture (not define it), you’ll get a varying deg…

Delivering a Car Buying Experience Your Customers Want

Delivering a Car Buying Experience Your Customers Want

The traditional 12-step "Road to the Sale" guidelines are out, and the Path to the Customer Purchase is in. In a DrivingSales Webinar,&nbs…

DSES 2018 Plan to Train or Plan to Fail: Grow Your Sales Managers Into Sales Leaders

DSES 2018 Plan to Train or Plan to Fail: Grow Your Sales Managers Into Sales Leaders

Great automotive sales managers know how to manage people as much as they know how to sell a car. They know how to be a leader, an accountant, a shrink, an…

Is Your Website Driving Shoppers Away?

In today’s digital age, your website is your new showroom. Shoppers spend over 13 hours researching vehicles online. Your website may be your only chance to win a shopper’s business.

In today’s dramatically changing market, even longtime automotive executives like Bob Lutz think dealerships are ultimately doomed. Are dealers doomed? We don’t think so. Will it be difficult to stay on top of all these changes? Absolutely. Luckily, you can pave a smooth road to success by turning your website into an ecommerce engine.

The first step is to clean up your digital showroom. Optimize the online experience and make it easy for mobile users. Give shoppers a clear path to conversion so they know what step to take next, instead of confusing them with multiple buttons, lead forms, chat pop-ups, and other “calls to distraction.” Just as you remove the clutter from your physical showroom so shoppers can focus on the cars, remove the distractions that are cluttering your website.

Once you’ve cleaned up your website, it’s time to start marketing. Identify your target audience and build a strategy that reaches them with the right channels and message. With online advertising, you can target exactly who you want to reach and measure how effective it is immediately. So you can forget the inflatable waving tube man (does it even work?).

Turbocharge Your Ecommerce CoverTurbocharge Your Ecommerce Engine

You can use your website to sell more cars, win more customers, and increase PVR with online retailing.

Download your free ebook to learn more: 5 Steps to Turbocharge Your Ecommerce Engine.

Derrick Woolfson

Great article, Matt! Could not agree more with the removal of all the unnecessary "call to actions!" It looks a little desperate. And the customer (at their first visit) might not be ready to "convert." If anything, one of the most important CTA (mobile) is "click to call" - this is an upward trend, which is fascinating. 

 Unlock all of the community & features  Join Now