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Jared Hamilton
From: Jared Hamilton
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Stay Hyper Focused

Stay Hyper Focused

If you’re income is tied to the bottom line in any way, consider yourself a business owner or an entrepreneur. When you take this seriously, you…

Your Marketing Allocation is Backwards

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Something to ponder…. You’re a dealer and 85% of your advertising budget is geared towards attracting new clients, and 15% towards retain…

Customer Loyalty Isn’t Guaranteed with an App

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Dealerships all over have recognized the benefits in using an app for their store. It’s true – customer engagement is much simpler when you…

One Dealership is Changing the Game When it comes to Test Drives

One Dealership is Changing the Game When it comes to Test Drives

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Photo Recap: DrivingSales Presidents Club 2018

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Here's a Facebook photo album from the 2018 DrivingSales Presidents Club in Fort Lauderdale. Be sure to tag yourself in the photos! . . .…

Is Your Website Driving Shoppers Away?

In today’s digital age, your website is your new showroom. Shoppers spend over 13 hours researching vehicles online. Your website may be your only chance to win a shopper’s business.

In today’s dramatically changing market, even longtime automotive executives like Bob Lutz think dealerships are ultimately doomed. Are dealers doomed? We don’t think so. Will it be difficult to stay on top of all these changes? Absolutely. Luckily, you can pave a smooth road to success by turning your website into an ecommerce engine.

The first step is to clean up your digital showroom. Optimize the online experience and make it easy for mobile users. Give shoppers a clear path to conversion so they know what step to take next, instead of confusing them with multiple buttons, lead forms, chat pop-ups, and other “calls to distraction.” Just as you remove the clutter from your physical showroom so shoppers can focus on the cars, remove the distractions that are cluttering your website.

Once you’ve cleaned up your website, it’s time to start marketing. Identify your target audience and build a strategy that reaches them with the right channels and message. With online advertising, you can target exactly who you want to reach and measure how effective it is immediately. So you can forget the inflatable waving tube man (does it even work?).

Turbocharge Your Ecommerce CoverTurbocharge Your Ecommerce Engine

You can use your website to sell more cars, win more customers, and increase PVR with online retailing.

Download your free ebook to learn more: 5 Steps to Turbocharge Your Ecommerce Engine.

Derrick Woolfson

Great article, Matt! Could not agree more with the removal of all the unnecessary "call to actions!" It looks a little desperate. And the customer (at their first visit) might not be ready to "convert." If anything, one of the most important CTA (mobile) is "click to call" - this is an upward trend, which is fascinating. 

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