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Jared Hamilton
From: Jared Hamilton
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Incentivizing Automotive Customers: Dealership vs. Manufacturer-Led Promotions

Incentivizing Automotive Customers: Dealership vs. Manufacturer-Led Promotions

Automotive marketing centers on understanding what your clients are most interested in and how your dealership can meet or exceed those needs. You know tha…

New Tesla Challenger Emerges, Audi’s All-Electric e-Tron SUV

New Tesla Challenger Emerges, Audi’s All-Electric e-Tron SUV

New Tesla Challenger Emerges, Audi’s All-Electric e-Tron SUV On Monday September 17, Audi unveiled the e-tron, a $75,000 all-electric SUV. Audi…

What 2018 Has Shown About Retail Automotive…So Far

What 2018 Has Shown About Retail Automotive…So Far

It’s been an up and down ride, folks. What’s happened so far in 2018 has stirred up the automotive industry, from the sales floor to the wash b…

Are You Forgetting the Pantyhose?

Are You Forgetting the Pantyhose?

Pantyhose. That's what was best for me and my car back when I was a comedian. Are you doing what's best for your customers or just giving them what…

How Dealerships Provide Great Career Options

How Dealerships Provide Great Career Options

The automotive industry is a rewarding career path for people who love autos. Although the automotive industry employs a wide range of people who wind up m…

Is Your Website Driving Shoppers Away?

In today’s digital age, your website is your new showroom. Shoppers spend over 13 hours researching vehicles online. Your website may be your only chance to win a shopper’s business.

In today’s dramatically changing market, even longtime automotive executives like Bob Lutz think dealerships are ultimately doomed. Are dealers doomed? We don’t think so. Will it be difficult to stay on top of all these changes? Absolutely. Luckily, you can pave a smooth road to success by turning your website into an ecommerce engine.

The first step is to clean up your digital showroom. Optimize the online experience and make it easy for mobile users. Give shoppers a clear path to conversion so they know what step to take next, instead of confusing them with multiple buttons, lead forms, chat pop-ups, and other “calls to distraction.” Just as you remove the clutter from your physical showroom so shoppers can focus on the cars, remove the distractions that are cluttering your website.

Once you’ve cleaned up your website, it’s time to start marketing. Identify your target audience and build a strategy that reaches them with the right channels and message. With online advertising, you can target exactly who you want to reach and measure how effective it is immediately. So you can forget the inflatable waving tube man (does it even work?).

Turbocharge Your Ecommerce CoverTurbocharge Your Ecommerce Engine

You can use your website to sell more cars, win more customers, and increase PVR with online retailing.

Download your free ebook to learn more: 5 Steps to Turbocharge Your Ecommerce Engine.

Derrick Woolfson

Great article, Matt! Could not agree more with the removal of all the unnecessary "call to actions!" It looks a little desperate. And the customer (at their first visit) might not be ready to "convert." If anything, one of the most important CTA (mobile) is "click to call" - this is an upward trend, which is fascinating. 

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