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Jared Hamilton
From: Jared Hamilton
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Training on Trust

Training on Trust

I went through an interesting epiphany when I was first promoted to a Sales Manager.  As a sales rep, I was pretty good.  I knew that I made my o…

Who Taught Your Managers How to Lead?

Who Taught Your Managers How to Lead?

Too often we promote rockstar salespeople into management without giving them the skills they need to be successful.  We rely on our managers to t…

Use the Service Department to Build Trust on Your Website

Use the Service Department to Build Trust on Your Website

Check out some of the most popular websites in the world. According to Alexa Internet traffic rankings for North American sites, it goes Google, Y…

Leveraging OEM Constraints

Leveraging OEM Constraints

You may have an OEM that imposes restrictions and constraints on your marketing. Jay Acunzo discusses how these constraints can actually help us with o…

Improve Your Sales Process: Being More Responsive

Improve Your Sales Process: Being More Responsive

The iPhone changed everything. When Steve Jobs announced this new product in 2007, it revolutionized the way we viewed the Internet. Developers started usi…

Is Your Website Driving Shoppers Away?

In today’s digital age, your website is your new showroom. Shoppers spend over 13 hours researching vehicles online. Your website may be your only chance to win a shopper’s business.

In today’s dramatically changing market, even longtime automotive executives like Bob Lutz think dealerships are ultimately doomed. Are dealers doomed? We don’t think so. Will it be difficult to stay on top of all these changes? Absolutely. Luckily, you can pave a smooth road to success by turning your website into an ecommerce engine.

The first step is to clean up your digital showroom. Optimize the online experience and make it easy for mobile users. Give shoppers a clear path to conversion so they know what step to take next, instead of confusing them with multiple buttons, lead forms, chat pop-ups, and other “calls to distraction.” Just as you remove the clutter from your physical showroom so shoppers can focus on the cars, remove the distractions that are cluttering your website.

Once you’ve cleaned up your website, it’s time to start marketing. Identify your target audience and build a strategy that reaches them with the right channels and message. With online advertising, you can target exactly who you want to reach and measure how effective it is immediately. So you can forget the inflatable waving tube man (does it even work?).

Turbocharge Your Ecommerce CoverTurbocharge Your Ecommerce Engine

You can use your website to sell more cars, win more customers, and increase PVR with online retailing.

Download your free ebook to learn more: 5 Steps to Turbocharge Your Ecommerce Engine.

Derrick Woolfson

Great article, Matt! Could not agree more with the removal of all the unnecessary "call to actions!" It looks a little desperate. And the customer (at their first visit) might not be ready to "convert." If anything, one of the most important CTA (mobile) is "click to call" - this is an upward trend, which is fascinating. 

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