Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Drive Motors

Exclusive Blog Posts

Being a Relevant Service Department

Being a Relevant Service Department

The latest news out of the auto industry is that Amazon, everyone’s favorite online retailer, is investing $700 million into the electric truck a…

automotiveMastermind Talks Predictive Analytics

automotiveMastermind Talks Predictive Analytics

We conducted a lot of interviews with thought leaders at NADA 2019, and we will be posting them in the community for the next few weeks.   I…

[WEBINAR] Your GamePlan to Triple Your BDC Close Rate Without Breaking the Bank

[WEBINAR] Your GamePlan to Triple Your BDC Close Rate Without Breaking the Bank

Matt Weinberg, SVP of Consumer Experience at Drive Motors, presented our latest webinar.  He discusses the evolution of the Internet lead and shows …

Advances in Inventory Management

Advances in Inventory Management

 We collected a ton of interviews at NADA, and throughout the coming weeks we'll be releasing them.  John Hensman, General Manager at Hom…

3 Steps to a Better Hiring Process

3 Steps to a Better Hiring Process

Somewhere out there is the perfect candidate for your job opening, but finding that person can be a challenge. How much thought and time do you put into yo…

It's Transparency, Not Rocket Science

This week, Tesla launched a Roadster into space during the test flight of SpaceX's latest rocket. Like something out of a futuristic science fiction, the Roadster made it all the way past Mars. Meanwhile, the rest of us have our feet firmly on the ground. Despite what Elon Musk may believe, selling cars isn't rocket science.

The key to success in today's economy is transparency. Customers are willing to go out of their way for it, and they don't need to go all the way to outer space. Many dealers are embracing transparency, developing more consistent online and offline experiences, and gaining a competitive advantage over dealers that resist it.

As famed advertising guru Alex Bogusky insightfully put it:

"Transparency is not a choice. The only choice is, does it happen to you, or do you participate in it?"

What's next after you choose to participate? Here are 3 steps you can take.

1. Offer transparency, especially when it comes to pricing. You don't need to be a one-price dealer. Put a realistic price online, and ensure your sales team is quoting a similar price in the showroom. Dealers that show realistic pricing online increase PVR by $785.

2. Deliver a trustworthy experience, online and off. Don't let third parties get between you and your customers. Create a completely native online experience, keeping customers on your website and avoiding bait-and-switch tactics. 94% of customers will be more loyal to a brand that provides complete transparency.

3. Treat customers and employees openly and honestly. You'll win more customers and inspire your employees, improving the customer experience and ultimately increasing your overall profitability.

Dealers that embrace transparency will succeed as more customers seek, and even demand, it. By being open and honest when it comes to pricing, services, and financing, you can increase profitability, earn new customers, and build loyalty and trust with customers and employees alike. It's not rocket science.

Clear Is the New Black Ebook CoverWant to learn more ways to succeed in the transparency economy? Download your free guide, "Clear Is the New Black."

Want to use ecommerce to sell more cars online? Learn more about Drive Motors’ online checkout and showroom solutions for car dealers. Request your demo today.

Amanda Gordon

I see this topic come up frequently and you would think by now management, staff and ownership would have enough confidence in their buyer to know that the information is just as accessible to them as it is to us. Honesty=Trust, which in turn equals higher gross and the ultimate "thank you," referrals. 

 Unlock all of the community & features  Join Now