We sat down with David Steinberg, CEO and founder of Foureyes, to discuss where automotive is headed and what we can do to improve in 2020. “The name of 2020 is going to be efficiency”, he said.

There is a set amount of people interested in purchasing a vehicle, which means there is a set amount of leads that can exist. The way you are going to make more money in 2020 is through optimizing how your salespeople respond to leads and increase your close rate, not just getting more leads to your salespeople.

“Every great movie is three great moments, and no bad moments.” The premiere way for you to improve the closing rate and make your dealership more efficient is by improving your processes to improve your customer experience.

Just like great films “every great process is three great moments and no bad moments”.