CRM’s have become so cumbersome to use that people avoid them. How do you fix this? By eliminating manual entry into the CRM. Then take it a step further by having the CRM actually do something for the end user like prioritizing tasks. Now it becomes a useful tool. Dealers that are really dialed in have great people, excellent processes, and tools that tie all of that together. The tools they choose will be just as important as the people and the processes.