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Jared Hamilton
From: Jared Hamilton
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Creating a Seamless Transaction

 

 

We sat down with John Rossman at DSES to talk about how to make the touchpoints of a transaction seamless. Integrating fractional aspects of a transaction together into a seamless transaction is just a game-changer. Mitigating all the little touch points that a customer needs to go through during an experience they can finish while they are on their phone, allows their experience to be as seamless as possible.

Tarry Shebesta

A seamless digital transaction does not necessarily increase sales but it can provide a faster and happier purchase. The key to more digital sales is providing tools to help shoppers quickly land on the right car in inventory to buy.

A recent survey by @Affinitiv reflects this. They found that the online shopping experience offered by the majority of dealerships websites fails to meet customer expectations.

Consumers want websites to personalize vehicles of interest, make vehicle recommendations based on specific features of interest and help them find affordable vehicles with a specific monthly payment.

Personalized shopping tools and NOT Digital Retailing is the key to more sales.

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