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Jared Hamilton
From: Jared Hamilton
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Latest Auto Industry Trends Caused By COVID-19

Latest Auto Industry Trends Caused By COVID-19

As two of car dealers' primary revenue streams, car sales and collision repairs dried up during the COVID-induced recession. Online parts and accessory…

Are Your Techs Ready for Electric?

Are Your Techs Ready for Electric?

Flick on the television today and you get cars coming up in two different scenarios. The first is with commercials, telling you all about the new featu…

iscover the Details to Effectively Run a Fixed Operations Department | KPI Cafe Season 6 Episode 5

iscover the Details to Effectively Run a Fixed Operations Department | KPI Cafe Season 6 Episode 5

Ed Roberts, who leads the fixed operations for Bozard Ford Lincoln, joins the KPI Cafe to cover a host of topics that can help any dealership increase the …

Is Your CRM Work-Flow Holding You Back?

Is Your CRM Work-Flow Holding You Back?

There is not a lot of flexibility when it comes to customizing a work-flow in many of today’s CRM’s. Where in many cases the standard work…

The Follow Up Email

The Follow Up Email

In a perfect world, the customer would answer their phone on the first call. But that’s not always the case. If the customer doesn’t answer the…

Creating a Seamless Transaction

 

 

We sat down with John Rossman at DSES to talk about how to make the touchpoints of a transaction seamless. Integrating fractional aspects of a transaction together into a seamless transaction is just a game-changer. Mitigating all the little touch points that a customer needs to go through during an experience they can finish while they are on their phone, allows their experience to be as seamless as possible.

Tarry Shebesta

A seamless digital transaction does not necessarily increase sales but it can provide a faster and happier purchase. The key to more digital sales is providing tools to help shoppers quickly land on the right car in inventory to buy.

A recent survey by @Affinitiv reflects this. They found that the online shopping experience offered by the majority of dealerships websites fails to meet customer expectations.

Consumers want websites to personalize vehicles of interest, make vehicle recommendations based on specific features of interest and help them find affordable vehicles with a specific monthly payment.

Personalized shopping tools and NOT Digital Retailing is the key to more sales.

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