We sat down with Len Short, Chairman/CEO of LotLinx, at DSES. We spoke about pricing your inventory. Dealers need to get back to managing their business instead of playing the pricing game with their competition. The race to the bottom does not increase additional demand, it just creates a log jam of your inventory. Dealers need to flex and manage demand on the specific units they need to sell. 60% of the time dealers are priced below market. The technology is finally starting to pay off. Go easy on the price button and learn how to aim with more accuracy.