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Jared Hamilton
From: Jared Hamilton
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Latest Auto Industry Trends Caused By COVID-19

Latest Auto Industry Trends Caused By COVID-19

As two of car dealers' primary revenue streams, car sales and collision repairs dried up during the COVID-induced recession. Online parts and accessory…

Are Your Techs Ready for Electric?

Are Your Techs Ready for Electric?

Flick on the television today and you get cars coming up in two different scenarios. The first is with commercials, telling you all about the new featu…

iscover the Details to Effectively Run a Fixed Operations Department | KPI Cafe Season 6 Episode 5

iscover the Details to Effectively Run a Fixed Operations Department | KPI Cafe Season 6 Episode 5

Ed Roberts, who leads the fixed operations for Bozard Ford Lincoln, joins the KPI Cafe to cover a host of topics that can help any dealership increase the …

Is Your CRM Work-Flow Holding You Back?

Is Your CRM Work-Flow Holding You Back?

There is not a lot of flexibility when it comes to customizing a work-flow in many of today’s CRM’s. Where in many cases the standard work…

The Follow Up Email

The Follow Up Email

In a perfect world, the customer would answer their phone on the first call. But that’s not always the case. If the customer doesn’t answer the…

Go Easy on the Price Button and Aim Better

 

 

We sat down with Len Short, Chairman/CEO of LotLinx, at DSES. We spoke about pricing your inventory. Dealers need to get back to managing their business instead of playing the pricing game with their competition. The race to the bottom does not increase additional demand, it just creates a log jam of your inventory. Dealers need to flex and manage demand on the specific units they need to sell. 60% of the time dealers are priced below market. The technology is finally starting to pay off.  Go easy on the price button and learn how to aim with more accuracy.

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