AI is unbelievably powerful. AI is going to make the internet look like the opening act to a play once it is on the scene. Customers are all over the place when it comes to the car they want to buy. Often times they are looking at purchasing a vehicle for over 40 days and still haven’t narrowed down which car they want when they are 10 days away from the purchase. Learning how to target the ‘influence moment’ where you are most likely to drive a sale.