DrivingSales sat down with three automotive executives to have a roundtable discussion about how dealers are selling cars during social distancing.
With the coronavirus impacting or halting, the normal dealership operations, dealers have had to think fast and prepare themselves to be as virtual as possible immediately. During this discussion, dealers asked questions on how others were being impacted and were met with responses of how to approach operations and procedures for the current situation.
In the discussion, there were some common themes.
- - How to meet the challenges from shelter in place requirements. Dealers shared examples of how they were selling and servicing vehicles e without breaking any social distancing requirements.
- - The importance of building relationships of trust and value with customers. The discussion focused on how helping customers in any way shows how much you care.
- - Why dealers need to change their website to inform your customers how you are handling sales and service. This discussion centered around leveraging the dealership website to communicate. One idea was to make sure your service page was updated with how you are handling different service appointments.
- COVID-19 has drastically changed the way dealers operate in a very short amount of time. Now more than ever dealers need to band together to keep automotive employees and customers happy.
Stay tuned for more posts talking about specific takeaways from the roundtable.