We had a great discussion with Dane Saville and Dave Spannhake from Reunion Marketing. They laid out a roadmap for optimizing your dealership's presence by first leveraging intent channels -- website, SEO, PPC -- and building out to stimulus channels -- programmatic media, including Facebook and its syndicated network. 

Watch this webinar recording to learn how to properly allocate your digital marketing investment, including the tactics, strategies, and expectations that come with it.