In 2019 the majority of a purchase is done before the point of sale. In the past, word of mouth used to be the main instigator of marketing. While word of mouth is still very much alive and well, the internet has forever changed how we purchase items. Our next webinar will teach you how to respond to the modern car buyer
How often do you decide to buy something without consulting reviews online? What about price matching online? Even for food purchases we choose to look up a review online before making a decision where to eat.
For car dealers it is no different. It is important to give customers a modern experience online and in store. Today’s car buyer will whittle down the two or three options they intend to buy, price match online, and then choose the place with the best price. They may even be using you to test drive a vehicle and then buying it somewhere else. When customers come into your store they already know what they want.
How are you positioning yourself to assist today’s car buyer?
Our upcoming webinar will take you through the customer journey from first search to final sale to help win over the modern customer.