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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

How do you monitor what others are saying about you online?

Here we are going to show you a very simple FREE way to show you how to find out exactly what others are saying about you and your brand online. There is no real need to pay for this service, unless you already have a severe Search Engine Reputation issue.

Setting up Google alerts for for important keywords is really a simple process. You can find out instantly if your name, your dealership name or any other important search engine term is showing up in the Google index.

Setting up Google alerts is a simple process just visit Google Alerts to get started.  http://www.google.com/alerts

drivingsales google alert primerYou can specify to receive alerts on any search term you desire.  At a minimum you should set one up for your name, the name of your store and any variations.  However you can use this tool to keep an eye on your competitors or even your children who use social networking sites like facebook or myspace. 

We recomend that yous set up to receive these alerts at a minimum of once per day the best practice would be to set them up as they happen especially for the terms that mean the most to you, your name and brand(s) that you are building.

Your reputation is important to you keep a close eye on it.  That way if someone is talking about you online or anything else, online you have an opportunity to jump into the conversation and save some grief.  Bad experiences and customer dissatisfaction can go viral if not addressed promptly.

 It's also nice to find out when you have done something right when customers or colleagues are giving you props on a job well done.  Google will sends you a notice when anyone is publishing anything online regarding the terms you are monitoring.  They don't know if it is good or bad, they are just the messenger.

If you have any questions or are having trouble setting up your ego searches please feel free to drop a note below and one of the staff at drivingsales.com will promptly reply.

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