Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
DrivingSales Publisher

DrivingSales Publisher Publisher

Exclusive Blog Posts

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

One of our staff, Kristen Stanton, pointed out an article about an issue that most people do not take into consideration when we make changes to our site(s).  "One of the most common SEO mistakes website owners make"

The article deals with how to deal with traffic that comes from the SERPS (Search Engine Results Page) if we change an URL and keeping any link juice we already have.

Since automotive dealer websites are fairly static how does this really effect us?  If your site's architecture remains constantly static and you do not build internal landing pages that are optimized SEO wise it may be a moot point, but even if you make a simple change of an url from http://anyoldsite.com/specials.php to http://anyoldsite.com/hot-specials.php to coincide with other marketing efforts you need to consider what happens to the traffic for first url and any link juice it already has.

More often than not it is redirected to the home page of your site or it finds the dreaded 404 Error - Not Found.  What is the surfer thinking when they hit that instead of your specials page?  Have you maximized your opportunity based on the trust that the surfer gave you when they clicked on your link?

Apparently the search engine is thinking this is the most relevant page to show surfers based on their query.  More often than not this is due to other links to your first specials page coming in from other sites.  This is what search engines use to determine what is the most relevant  results. 

The good news is you can change a url and all of the effective link juice passed to it from other websites if you set up a 301 redirect which tells the search engine your content has moved and pushes your conversion, yes a click through is a conversion, to the right place.

Remember if you change an URL makes sure your website provider sets up a valid 301 redirect or shows you how to do it.

 Unlock all of the community & features  Join Now