Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
DrivingSales Publisher

DrivingSales Publisher Publisher

Exclusive Blog Posts

Challenges of Car Dealerships

Challenges of Car Dealerships

The Car manufacturing industries, just like any other, has got business challenges of its own, which need to be taken care off on a regular basis. Maintain…

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

As digital marketing specialist email is probably the largest forms of communication that we use next to the phone. Getting black listed by an ISP may not just be from just over utilizing bulk email features, your message can be the culprit even if it is a personal one.

Email clients and web based email in-boxes have ways to designate a message as spam. If enough recipients designate you as a spammer the ISP's will assume every message sent from your domain or IP address is a spam and they will auto filter them as such.

Here is a short list of ways to not get you message deemed as spam by the recipients.

  • Use Good Design and Format - Weak designs and improper format frustrates users. They can’t navigate your email easily or find the information they want. So, they opt out. Or, they delete you every time. Or, they hit the “Report Spam” button and hope that makes you go away. That’s why you test sample messages, to make sure they perform across many email programs and Web services.
  • TURN THE CAPS LOCK KEY OFF - Many people leave the caps lock on in their daily activities. Probably from laziness or lack of knowing. Sending a message in ALL CAPS is the equivilent of Y-E-L-L-I-N-G
  • Differentiate or Delete - Your email has to stand out in a crowded inbox. Put your company name in the “from” line for fast recognition. Add a “grabber” subject line. Design the top of your email to be preview pane and "disabled images" friendly. Use teaser text and HTML colors and layout rather than an image so readers can get an immediate "preview" of your email even if images are disabled. Finally, put the important content – the offer, the call to action, newsletter contents – up at the top for immediate viewing. You have just a couple of seconds to make your case, so don’t waste them.
  • Give the recipient what they asked for - If you are actively working a customer do not include them in a broadcast email. Nothing say more to them that are dollar signs in the eyes of the dealership if they get the latest greatest sale announcement while involved in an email discussion with you. Not only may they mark you as a spammer you may lose them as a customer as well.
  • Get Whitelisted - Encourage your subscribers to add your email address to their address book.
  • Messages should have a high text to html ratio - Messages should not consist of large images with very little text.

Send a plain text version as well - Use the Multi MIME format by delivering messages in text and html then the recipients client choses which one to display. If you do not have this ability go text only

Give us some of your tips. The community will appreciate it.

 Unlock all of the community & features  Join Now