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Jared Hamilton
From: Jared Hamilton
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How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Dealers are getting better marks in the service department than they did last year according to JD Powers and Associates Service Usage and Retention Study, distributed on September 17, 2008. It gives the highest attribution to the proportion of maintenance visits versus repair visits. Seven in ten brands of the thirty four included in the study since 2007 have improved over the last year. Customers satisfaction is better when dealership visits are for maintenance versus repair work per, JDP. "Improvements in automotive product quality have resulted in the reduced need for repairs over time, which ultimately helps improve customer satisfaction with service, since customers are able to avoid unexpected and potentially inconvenient service visits," said Tom Gauer, senior director of automotive retail research at J.D. Power and Associates. "In addition, dealers have also improved their efforts to provide knowledgeable and courteous staff and a comfortable service experience."

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