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Blogging is something that is often misunderstood or misused. Blog is short for "weblog" the the original premise was that of an online diary which could be shared openly with the world or only with selected individuals. Now people use them for many different purposes. SEO, attracting clients and customers, activism, news or anything else they want to publish. The purposes and applications are endless.
Companies are using blogs to attract new customers. We have even observed website vendors using them as their primary marketing portals. They allow you to get your word out in a very permissive fashion and their ease of search engine optimizations is child's play.
Just recently one of our blogger's here at DrivingSalescom had a national media source, US News and World Report, reach out to her because her blog was easy to find and gave the reporter from this venue the information they were looking for in preperation for an article about the recent automotive credit crunch. We got some free expoure and media outreach, we are not sure of the outcome yet, due to he power of how well blogs optimize in the search engines.
Some interesting facts about our blogs and website traffic
The question is not if you are going to blog but when are you going to get started?
If you are an industry professional who would like to take advantage of having a blog that reaches over 70,000 automobile industry professional contact Paul Rushing at firstname.lastname@example.org