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Jared Hamilton
From: Jared Hamilton
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The social web is no longer a buzz word it is a way of life.  People from all walks of life are engaging online each other.  From grandparents keeping up with long distance grandchildren to business associates keeping tabs on each other at sites like www.linkedin.com. 

Social web applications are built to encourage communication among people.They serve one of more of the following purposes:Courtesy wikipedia.com

  • Identity: who are you?
  • Reputation: what do people think you stand for?
  • Presence: where are you?
  • Relationships: who are you connected with? who do you trust?
  • Groups: how do you organize your connections?
  • Conversations: what do you discuss with others?
  • Sharing: what content do you make available for others to interact with?

Using the social web as a marketing channel can be identified in two forms.  Advertising and engagement. 

Advertising can be accomplished using PPC advertising targeted at specific sites, buying traffic at sites like stumbleupon.com and demographic targeting at sites like facebook.com

Engagement is connecting with the users on various social networking sites and establishing yourself as a point of reference in your areas of expertise while also providing value and freindship to your connections.

Here is what a Boston cab driver had to say about Web 2.0 and how he uses it: Courtesy Hubspot.com

Web 2.0 Quotes from a Boston Cab Driver

  • I got a new 3G iPhone because I am in my cab all day and it is like a laptop for my cab.
  • I use Classmates.com a lot to catch up with people from school and find old friends.
  • I forgot my phone today and I am going crazy without it.  Usually I am chatting on MSN with my friends all day.
  • The new Apple store in Boston is beautiful, I love it.  I love everything Apple does.
  • Have you heard of Hi5? I am from Cape Verde and all my friends are on it.  I have also met new people there.  It's great. 
  • Have you gone to AppleRumor.com?  I always check it out to find out what new stuff Apple might be doing.
  • I can live without TV.  I cannot live without the Internet.  I am addicted to it.

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