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LIVE X AUTO EXCHANGE™ TO LAUNCH FIRST AUTO TRADING PLATFORM
Exclusive pilot brings experiential auto retail platform to Walmart customers

PHOENIX, Ariz. – (October 7, 2008) – LIVE X Auto Exchange™, an all-new online trading platform dedicated to the automotive category, today announced the launch of its first concept stores inside select Walmart Supercenter locations in the Phoenix metropolitan area. In an exclusive pilot program with Wal-Mart Stores, Inc., LIVE X Auto Exchange will begin to offer electronically enhanced auto trading services that bring an entirely new retail experience to consumers.

Patrick Dial, founder of LIVE X Auto Exchange and a 20-year veteran of the live entertainment industry, said, “Our Walmart-based Trading Floors are essentially marketing centers for pre-owned vehicles, auto-related products and services, as well as for the all-new LIVE X brand. Walmart customers who visit a LIVE X store can not only expedite the process of buying and selling a vehicle, but also enjoy a fun, easy, and altogether different experience in the process. And, they already know they’ll get a great price. Given today’s economic environment, I believe this is exactly the promise of value that car buyers everywhere have been looking for.”
Using LIVE X’s specially-designed interactive technology, customers inside stores can sign up for a free LIVE X Online Personal Trading Account that will provide them ongoing access to a vast electronic auto trading system. LIVE X Trading Assistants are also stationed at each store to help customers navigate the system, post their vehicles for sale (using fair market assessment tools), offer trade-ins, and help find the just right vehicle to purchase.

“We help customers leverage the power and efficiency of the Internet so buyers and sellers can find each other faster and without the normal cost structures of middlemen or the overhead of a dealership,” said Dial. “The LIVE X trading system puts control back in the hands of consumers and will change the way people think about the auto trading experience.”

LIVE X offers a “No Haggle, One-Price” pricing structure on most of the vehicles in its online inventory. Additionally, LIVE X provides access to a wide range of strategic partners to help customers find competitive vehicle financing and auto insurance. LIVE X breaks the traditional vehicle buying and selling mold by automating a free-market trading process, simplifying vehicle pricing, leveraging “just-in-time” inventory flow and providing a one-stop shop for value-added products and services.
LIVE X’s initial two Phoenix-based pilot stores will be located in Chandler, Ariz. near Loop 202 and Arizona Ave. and in Mesa, Ariz. at Greenfield Road and I-60. The first phase of the LIVE X rollout is scheduled to be complete by the end of October 2008.

About LIVE X Auto Exchange™

LIVE X and its parent corporation, Intelligent Service Group, LLC, are in a unique and exclusive relationship with Walmart Corporation. LIVE X is an all-new online trading platform dedicated to the automotive category. Stores are located exclusively at select Walmart Supercenters in the greater Phoenix area and function as marketing centers where customers can Sell a car for more, Buy a car for less and Save on everything from auto insurance to GPS systems and satellite radio. For more information, please visit www.livexautoexchange.com.

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