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Jared Hamilton
From: Jared Hamilton
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DrivingSales Publisher

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I am happy to announce a new DrivingSales editorial blog called Elevator Pitch that will keep you current with the good, the bad and the ugly of new vendor products.    The blog will compliment the Vendor ratings as a way for dealers to get independent and unbiased information about a solution provider BEFORE they commit to a partnership of sorts.


Each week we will allow one new vendor to pitch our editors (all prior dealership managers) on their new product or service.  The “Elevator Pitch” blog posts will a short and to the point product review answering the four questions below.  This way you can stay on top of the new innovations that can help you better their business.
 Each post will answer four questions:

 

  1. What problem does the solution solve for the dealer?
  2. How is the solution used by a dealer? (the demo part)
  3. What ROI can a dealer expect from the solution?
  4. How does the solution differ from its competition? 

 

We welcome recommendations from anyone about which vendors we should review.  We will focus on unique or new/updated products to cover.  If selected, a representative from the vendor will have 30 min to demo the product to us on the phone or in person.  We will have 15 min of Q&A, and then our editors can get to writing the review.  We plan to publish one review per week and see what everyone thinks.


To keep everything fair there are some rules that are best to discuss up front, this way everyone knows what to expect.


  1. This is NOT pay to play.  There will be ABSOLUTLY no compensation to review a product a certain way or even to review a product at all.  This is not a method of advertising; this is DrivingSales educating dealers.  (If we decide to review your product don’t count yourself lucky until you read the review… we will be honest! See rule 2)
  2. We will be honest in the review.  If we like your product, we may say so.  If we don’t like your product… well, we will say that too.  Again, we are not your public relations manager; we are writing reviews to help dealers.  If we were not honest it wouldn’t be helpful.
  3. While we determine whom we will review, we are welcome to (and expect) recommendations.  Those recommendations coming from dealer members will be weighted heaviest.  To recommend someone (including yourself) see below.

 

If you are a vendor and would like to submit yourself to be written about please email us at contactus@drivingsales.com.  Please let us know, in a few sentences, what your service does and provide us with your contact information.  We will set up the demo from there.

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