Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
Recently I have been asked some questions about what rules we have for posting in the DrivingSales community.
Truth is we don’t really need many rules, since the community is made up of professionals it regulates itself quite well. The couple things we do ask is that:
Since I have fielded so many questions lately, I thought it would be a good time to explain our background and answer a few specifics publically:
How DrivingSales.com got started:
DrivingSales.com was create back in 2003; I built is as a private community to network my dealer academy class so that we could share information and support each other more efficiently. Less than one year ago we opened up the community for other professionals to share and benefit. We knew the community was a great resource and excited to see that thousands of industry professionals (and still counting...) agree!
Are there guidelines for each section?
Yes the guidelines are, "If it’s good for the dealers, it’s good for the community." If you would like to see our philisophy to each section you can read it below.
DrivingSales is open to Dealers, Vendors and OEMs for the sharing of innovation and best practices. Our industry exists because Dealers sell and service cars; everything else supports those two objectives. Thus, our main focus is to serve the dealers.
Email us at firstname.lastname@example.org or join our community council group if you have suggestions about how to make the community better. We love making your ideas a reality!
Guidelines for each section:
Our blogs are to share knowledge; they are not for vendors to write advertorials for their products. We have other well-defined opportunities for advertising.
(Vendors: the best things you can do to build you name are to share real knowledge and tips with dealers WITHOUT being self-promotional. Dealers need to know who are the real experts with real solutions, not hype.)
Only dealership employees can rate and review the products they have experience with. While the reviews are anonymous to the readers, we validate each review behind the scenes. Make sure your contact information is accurate so we can contact you if needed to verify your review. The fact that we verify the validity of the reviews makes the system more valuable for everyone.
That’s it for the rules.
Anyone can post any question or topic and anyone can respond. If you spam the discussion board you will look like a poor marketer and people will ignore you. Spam at your own risk.
Anyone can upload any video they believe will be relevant to share with the industry. No pornography. When a video has good content, give it a good rating and more people will watch it. If you don’t like the video, ignore it and its buzz will wane.
This section was built like a 20 group idea session on steroids. Present your ideas and take time to rate the ideas of your peers. There is some really great stuff presented there!
Anyone can create a group with all functionality of DrivingSales housed in your own private environment. Be creative and have fun with your group to make it more vibrant.