Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
DrivingSales Publisher

DrivingSales Publisher Publisher

Exclusive Blog Posts

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

4 Million Views In One Week - Here's How We Did It

4 Million Views In One Week - Here's How We Did It

Thanksgiving Eve.  Turkeys were being prepared to go in ovens.  Drinks were being poured.  And we were preparing to launch a video that we k…

Becoming an ACTIVE leader 101

Becoming an ACTIVE leader 101

Today’s workforce needs immediate feedback, constant counseling and suggestions to maintain motivation and focus on the current goal. The days of bei…

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day B…

Fixed Ops Marketing - Traditional Or Digital?

Fixed Ops Marketing - Traditional Or Digital?

Are mailers just as good or better than digital advertising? That was a question up for discussion recently. The notion that our customers become desensiti…

April 30, 2009 


Dear Chrysler LLC Dealer 
 
Earlier today, Chrysler LLC announced that as a result of the comprehensive restructuring plan agreed to by many of our stakeholders, we have signed an agreement in principle to establish a global strategic alliance with Fiat SpA to create a vibrant new car company.   
 
This alliance will provide the new company access to high-quality, environmentally friendly and fuel- efficient small and compact segment vehicles, as well as exciting products and platforms, technology, and a wider global distribution network.  This partnership not only will transform Chrysler into a stronger car company with many strategic advantages, it will enable us to better serve you and our customers with a broader and more competitive line-up of vehicles.  I am very pleased that with the support of the U.S. and Canadian governments, Cerberus Capital Management, LP, Daimler AG, the UAW and CAW leadership, employees, suppliers, our new partner Fiat, and you, our dealers, we can now look forward to the future with a true sense of optimism and possibility. 
 
For the past several months we have worked tirelessly to reach agreement with key stakeholders on concessions that would allow Chrysler to complete this alliance with Fiat without the need for a bankruptcy proceeding.  Despite substantial progress on many fronts, we were not able to obtain the necessary concessions from certain lenders.  As a result, to facilitate our alliance with Fiat and the agreements with key stakeholders, Chrysler and 24 of its wholly owned U.S. subsidiaries today filed voluntary petitions for a structured bankruptcy under Chapter 11 of the U.S.Bankruptcy Code in U.S. Bankruptcy Court for the Southern District of New York.   
 
Here’s what is meant by a “structured” bankruptcy:  With this filing, we have also submitted a motion under Section 363 of the Bankruptcy Code, a provision that allows a company to enter a court-supervised process to sell its assets quickly and in an orderly manner as the best way to preserve and maximize value for stakeholders.  We filed this motion requesting the swift approval by the Court of the agreement with Fiat and the sale of Chrysler’s principal assets to a new company.  Utilizing this provision will allow us to emerge a stronger, leaner, more competitive company. 

Although complete agreement was not possible, we understand and appreciate the deep sacrifices made on the part of many of our stakeholders, including dealers like you.  In order to create this new company, we will use this structured bankruptcy to swiftly implement tough but necessary changes, including: the agreed upon wage and benefit structure for active and retired employees that is competitive with those of transplant manufactures; a reduction of debt and interest expense; disposition of idle assets; sound agreements with suppliers and rationalized and more efficient dealer network.  In the days and weeks ahead we will continue to keep you informed of our progress. 

Throughout this process Chrysler will honor all warranties for new vehicles and service contracts for Certified Pre-Owned Vehicles.  Chrysler will continue to produce and support quality vehicles over the long term, under the Chrysler, Jeep® and Dodge, brands and parts under the Mopar® brand. 

Chrysler has signed a financial services arrangement in principle with GMAC to become the primary retail and wholesale lending company.  As of May 1, GMAC will be the preferred lender for your dealer and consumer business, including wholesale new and used vehicles as well as retail.  GMAC will be able to offer the best long-term finance options for your business and our customers, and is established as a bank holding company with access to a variety of funding sources. There will be a natural wind down of Chrysler Financial business, which includes existing dealer floor plan units staying with Chrysler Financial.   

As a part of the restructuring, most manufacturing operations will be temporarily idled effective Monday, May 4, 2009.  Normal production schedules will resume when the transaction is completed, which is anticipated within 30 to 60 days. 

To ensure business will continue without interruption for our customers as well as our dealer Sales and Service centers, Chrysler also filed “First Day” motions with the court, seeking relief to honor and pay post-petition obligations to employees, suppliers, and dealers as an essential component of preserving ongoing value.  We expect to receive approval for these motions within the next few days.  If you have further question regarding this process please visit www.ChryslerRestructuring.com or call 1-877-271- 1568. 

Again, I thank you for your service and commitment to Chrysler. 
 
Sincerely, 
 
Bob

 

 Unlock all of the community & features  Join Now