We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
One of the best parts of my job is to act on behalf of the dealers in the community and, at their request, connect them with the most successful people in the world and the subjects dealers are interested in. In that light, I was really pumped when Danny Sullivan’s name came up and was requested as a keynote for DSES 2013. Danny is someone I’ve personally been following and learning from for many years – he is one of the most brilliant minds in digital marketing and I’m stoked to announce him as a keynote at the DrivingSales Executive Summit this year.
Danny has helped marketers understand how search engines work for nearly 20 years. Back in 1996 he led research on how search engines work, and published his study as “A webmasters Guide to Search Engines.” That effort became Search Engine Watch in 1997.
Today Danny works as the Founding Editor of Search Engine Land, Marketing Land and SMX - Search Marketing Conference. Just to give you an idea about how knowledgeable he is regarding search engines, Matt Cutts of Google considers his work as “must reading” for "web Marketers” and Tim Mayer of Yahoo called it the “most authoritative source on search.” The bottom line, Danny doesn’t mess around – this guy is brilliant and knows how to dominate in digital marketing – and he will rock our digital marketing world at DSES.
As always, DSES will be awesome this year. We put our entire focus on bringing in the best speakers from inside and outside the industry. The DrivingSales Executive summit is the only event that lets dealers select the speakers (as opposed to others who let vendor sponsors decide the content – which is why you get massive sales pitches at those events.)
Our goal has always been simple: Help dealers fill in the gaps that exist within their dealerships to improve performance. Danny Sullivan will be another incredible resource to help you understand what’s happening now and stay more than just a couple of steps ahead of your competition.
Danny's keynote presentation, Racing to Keep Up with the Fast Pace of Digital Marketing will cover:
Current state of search marketing strategies
What Google is doing to help brands & consumers
How marketers need to respond to the new rules
Content marketing strategies - how the auto industry needs to be thinking
Danny Sullivan (the internet marketing journalist, not the race car driver) will deliver a turbo-charged keynote, bringing the audience up to speed with the latest trends in SEO and search marketing strategies. Covering a wide range of marketing opportunities on Google, Bing, Facebook, Twitter and beyond, automotive dealers will learn how to prioritize their digital content marketing strategies and reach qualified customers through local search, mobile and social media marketing efforts. Attendees will walk away with a greater understanding of cross-platform content opportunities and best practices for search and social media that can be implemented immediately in their marketing campaigns.
The 2013 DrivingSales Executive Summit will be held at the Bellagio Las Vegas from Sunday, October 13th through Tuesday, October 15th. Every year DSES has sold out and this year will be no different. So, don’t hesitate and register now. We have even more great keynote surprises coming out in the next few weeks, so stay tuned!
See you in Vegas!