Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
DrivingSales Publisher

DrivingSales Publisher Publisher

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Danny Sullivan to Keynote DrivingSales Executive Summit

One of the best parts of my job is to act on behalf of the dealers in the community and, at their request, connect them with the most successful people in the world and the subjects dealers are interested in. In that light, I was really pumped when Danny Sullivan’s name came up and was requested as a keynote for DSES 2013. Danny is someone I’ve personally been following and learning from for many years – he is one of the most brilliant minds in digital marketing and I’m stoked to announce him as a keynote at the DrivingSales Executive Summit this year.

Danny has helped marketers understand how search engines work for nearly 20 years. Back in 1996 he led research on how search engines work, and published his study as “A webmasters Guide to Search Engines.” That effort became Search Engine Watch in 1997.

Today Danny works as the Founding Editor of Search Engine Land, Marketing Land and SMX - Search Marketing Conference. Just to give you an idea about how knowledgeable he is regarding search engines, Matt Cutts of Google considers his work as “must reading” for "web Marketers” and Tim Mayer of Yahoo called it the “most authoritative source on search.” The bottom line, Danny doesn’t mess around – this guy is brilliant and knows how to dominate in digital marketing – and he will rock our digital marketing world at DSES.

As always, DSES will be awesome this year. We put our entire focus on bringing in the best speakers from inside and outside the industry. The DrivingSales Executive summit is the only event that lets dealers select the speakers (as opposed to others who let vendor sponsors decide the content – which is why you get massive sales pitches at those events.)  

Our goal has always been simple: Help dealers fill in the gaps that exist within their dealerships to improve performance. Danny Sullivan will be another incredible resource to help you understand what’s happening now and stay more than just a couple of steps ahead of your competition.

Danny's keynote presentation, Racing to Keep Up with the Fast Pace of Digital Marketing will cover: 

  • Current state of search marketing strategies

  • What Google is doing to help brands & consumers

  • How marketers need to respond to the new rules

  • Content marketing strategies - how the auto industry needs to be thinking 

Presentation Overview:

Danny Sullivan (the internet marketing journalist, not the race car driver) will deliver a turbo-charged keynote, bringing the audience up to speed with the latest trends in SEO and search marketing strategies. Covering a wide range of marketing opportunities on Google, Bing, Facebook, Twitter and beyond, automotive dealers will learn how to prioritize their digital content marketing strategies and reach qualified customers through local search, mobile and social media marketing efforts.  Attendees will walk away with a greater understanding of cross-platform content opportunities and best practices for search and social media that can be implemented immediately in their marketing campaigns.

The 2013 DrivingSales Executive Summit will be held at the Bellagio Las Vegas from Sunday, October 13th through Tuesday, October 15th. Every year DSES has sold out and this year will be no different.  So, don’t hesitate and register now. We have even more great keynote surprises coming out in the next few weeks, so stay tuned!

See you in Vegas!

YES! I want to register now for the DrivingSales Executive Summit!



 Unlock all of the community & features  Join Now