Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
Greg Coleman embodies the DrivingSales ideal of taking digital insights and making them relevant – and actionable – for automotive professionals. As the Director of Business Development and E-Commerce Director for Oxmoor Auto Group in Louisville, Kentucky, his group (with five stores) sold 4,088 Internet units in 2011. The Group has now expanded to six rooftops and his focus on digital marketing and BDC operations will surely continue to help deliver results. Coleman has a Master’s Degree in business administration with a concentration in marketing and economics and has managed several large BDC operations.
Needless to say – an impressive resume. Still, we were curious. What makes him tick? What’s his passion? Why will his presentation 50 Best Practices to Success bring value to #DSES attendees?
DSNews: What can #DSES attendees expect to hear from you?
GC: DSES attendees will hear true-life action items that were implemented in my group to help achieve our goal of being ranked in the top 20 in the country for Internet sales. What I will outline are not just theoretical best practices, but the how and why to each practice and how attendees can implement them immediately.
DSNews: What do you love about the car business, or digital marketing?
GC: I love the car business because I love cars, the history of the automotive industry, and the digital marketing side of the business is ever changing and full of innovations.
DSNews: What’s your passion? What makes you get up early in the morning?
GC: I love to create things...a new microsite, a custom page, a newsletter...something tangible that someone will see and make them think about what I am representing or presenting to them.
DSNews: What’s your best car memory?
GC: The day I bought a Corvette convertible, I put the top down and drove straight to the Interstate -- truly exhilarating!
DSNews: What’s your biggest accomplishment?
GC: Leading the Oxmoor Auto Group to finish 11th in Wards Magazine top 100 E-Dealers. We were the first dealership represented from the state of Kentucky.
DSNews: Tell us about a recent dealership [or organization] pain point that your team was able to solve.
GC: We are in a very competitive environment for several of our vehicle makes. Search engine optimization yields fierce competition, and I developed a series of microsites that have enhanced our positions with several stores, yielding more leads and additional sales for less cost than utilizing third party providers for these services.
DSNews: What are the three topics dealers should be focused on as we head into 2013?
--Search Engine Optimization
DSNews: Speaking at #DSES is…
GC: An opportunity of a lifetime and a major thrill to share ideas with other dealers and industry leaders from all over the country.