Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.

DrivingSales Company

Exclusive Blog Posts



      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

DSES Speaker Profile: Greg Coleman


Greg Coleman embodies the DrivingSales ideal of taking digital insights and making them relevant – and actionable – for automotive professionals. As the Director of Business Development and E-Commerce Director for Oxmoor Auto Group in Louisville, Kentucky, his group (with five stores) sold 4,088 Internet units in 2011. The Group has now expanded to six rooftops and his focus on digital marketing and BDC operations will surely continue to help deliver results. Coleman has a Master’s Degree in business administration with a concentration in marketing and economics and has managed several large BDC operations.

Needless to say – an impressive resume. Still, we were curious. What makes him tick? What’s his passion? Why will his presentation 50 Best Practices to Success bring value to #DSES attendees?

DSNews: What can #DSES attendees expect to hear from you?
GC: DSES attendees will hear true-life action items that were implemented in my group to help achieve our goal of being ranked in the top 20 in the country for Internet sales. What I will outline are not just theoretical best practices, but the how and why to each practice and how attendees can implement them immediately.

DSNews: What do you love about the car business, or digital marketing?
GC: I love the car business because I love cars, the history of the automotive industry, and the digital marketing side of the business is ever changing and full of innovations.

DSNews: What’s your passion? What makes you get up early in the morning?
GC: I love to create things...a new microsite, a custom page, a newsletter...something tangible that someone will see and make them think about what I am representing or presenting to them.

DSNews: What’s your best car memory?
GC: The day I bought a Corvette convertible,  I put the top down and drove straight to the Interstate -- truly exhilarating!

DSNews: What’s your biggest accomplishment?
GC: Leading the Oxmoor Auto Group to finish 11th in Wards Magazine top 100 E-Dealers. We were the first dealership represented from the state of Kentucky.

DSNews: Tell us about a recent dealership [or organization] pain point that your team was able to solve.
GC: We are in a very competitive environment for several of our vehicle makes. Search engine optimization yields fierce competition, and I developed a series of microsites that have enhanced our positions with several stores, yielding more leads and additional sales for less cost than utilizing third party providers for these services.

DSNews: What are the three topics dealers should be focused on as we head into 2013?

--Social Media
--Reputation Management
--Search Engine Optimization

DSNews: Speaking at #DSES is…
GC: An opportunity of a lifetime and a major thrill to share ideas with other dealers and industry leaders from all over the country.

To learn more about Greg and his fellow Breakout Speakers, visit #DSES. Don’t forget to sign up! 

--Brian Chee


Eric Miltsch
Greg - congrats on being selected to speak at #DSES & the success you've been able to achieve at Oxmoor! Looking forward to meeting you in October!
Bryan Armstrong
I look forward to forward thinking! :)

 Unlock all of the community & features  Join Now