We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
The time has come to announce the winners of the DrivingSales University (DSU), but before we do that, we’d like to thank all those who took the time to apply. Prior to DSES, we announced and exclusive offer for DSES attendees for a chance to win a scholarship to DrivingSales University’s new Certified Digital Marketing Manager—an industry first. A curriculum with over 50 hours of course content, and including topics such as SEO, Website Conversion, Web Analytics, Social Media, PPC Mobile Marketing and more.
Applicants were asked to explain on their applications why they’re ready to enroll at DrivingSales University and invest some serious time into their automotive education to receive accreditation. We received an overwhelming response and needless to say, it was a very difficult decision for our leadership team. We were encouraged by so many progressive dealers from across North America who are anxious to increase their Digital Marketing knowledge and set themselves apart from the competition.
It’s estimated in the next five years 10,000 new Digital Marketing Manager positions will be available at dealerships. The goal of DSU is to create smarter, more successful dealers and by creating an accreditation path for digital marketing professionals, we’re optimistic we can add to the overall improvement of the industry.
We're stoked to announce the winners of the Certified Digital Marketing Manager Scholarship:
Shaun Kniffin, Director of Marketing at Germain Motor, co.
Bill Simmons, E-Commerce Director at the Haley Auto Group
Grant Gooley, Director of Marketing at the Boyer Auto Group
We are also awarding four additional scholarships and we're very excited to announce the following winners will receive 90-day or 30-day access to DrivingSales University:
Stephen Plunkett, GM at Berglund Toyota
David Richardson, Bus. Dev. Manager at Charlesglen Toyota Scion
John Anderson, GM at Community Chrysler, Dodge, Jeep Ram
Jennifer Gunn, Internet Director at Clear Lake Chrysler, Jeep and Dodge
Congratulations to all our winners!