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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Is Your VDP Your MVP?

Is Your VDP Your MVP?

The vehicle display page (VDP) is often the last page a customer sees before contacting a dealer. By the time they’ve arrived there, they’ve li…

2014 Most Valuable Insight Finalists Announced

d75375316c8079e50eab6a522d4f67a9.jpg?t=1Last year DrivingSales introduced Presidents Club. An event designed to help innovative leaders in the industry learn profit-building strategies from a leadership perspective and how to maximize your business in the current retail environment. With this unique event a new competition was also introduced: Most Valuable Insight competition. The Most Valuable Insight Competition is designed to reveal and showcase never-before released data and research unique in the automotive industry. The Competition was created in the spirit of progress and industry thought leadership. We received many, many applications this year creating a difficult decision for our dealer panel.

The Presidents Club Dealer panel was asked to vote on the applications based off of accurate research methodology, supporting proof / verification of validity of results and insight backed by objective facts, data and/or research.

Last year Cobalt's CMO, Chris Reed, presented a compeling eight month study of 9 million VDPs examining how marketing teams are using metrics to manage their advertising and the dealer panel awarded Chris and Cobalt the grand prize. Chris when on to expand on Cobalt's research at DSES back in Oct. 2013. We can't wait to see what new insight is released this year to dealers.

Here are the 2014 DrivingSales Most Valuable Insight Finalists: 

  • “Words Matter: The Science Behind Phone Lead Conversion,” presented by CallSource 
  • “Rescuing Service Profits Through Trust and Price Transparency,” presented by Cars.com
  • “The Death of Isolated KPIs - A New Formula for Turning Consumer Activity into Smart Marketing,” presented by Cobalt
  • Moving Beyond Retention: A New Paradigm to Grow Your Service Business,” presented by DMEautomotive

Each finalist company will have the opportunity to present its ‘insight’ on-stage at the 2014 DrivingSales Presidents Club...of course, no sales pitches or product mentions allowed, only actionable insights from data and implications for top dealership executives. The presentation includes a Q&A with a panel of dealer judges who will score each insight. 

We want to thank all those who applied and congratulate this year's finalists!

Megan Barto
Congrats to all the finalists!

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