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Jared Hamilton
From: Jared Hamilton
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2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

2014 Most Valuable Insight Finalists Announced

d75375316c8079e50eab6a522d4f67a9.jpg?t=1Last year DrivingSales introduced Presidents Club. An event designed to help innovative leaders in the industry learn profit-building strategies from a leadership perspective and how to maximize your business in the current retail environment. With this unique event a new competition was also introduced: Most Valuable Insight competition. The Most Valuable Insight Competition is designed to reveal and showcase never-before released data and research unique in the automotive industry. The Competition was created in the spirit of progress and industry thought leadership. We received many, many applications this year creating a difficult decision for our dealer panel.

The Presidents Club Dealer panel was asked to vote on the applications based off of accurate research methodology, supporting proof / verification of validity of results and insight backed by objective facts, data and/or research.

Last year Cobalt's CMO, Chris Reed, presented a compeling eight month study of 9 million VDPs examining how marketing teams are using metrics to manage their advertising and the dealer panel awarded Chris and Cobalt the grand prize. Chris when on to expand on Cobalt's research at DSES back in Oct. 2013. We can't wait to see what new insight is released this year to dealers.

Here are the 2014 DrivingSales Most Valuable Insight Finalists: 

  • “Words Matter: The Science Behind Phone Lead Conversion,” presented by CallSource 
  • “Rescuing Service Profits Through Trust and Price Transparency,” presented by Cars.com
  • “The Death of Isolated KPIs - A New Formula for Turning Consumer Activity into Smart Marketing,” presented by Cobalt
  • Moving Beyond Retention: A New Paradigm to Grow Your Service Business,” presented by DMEautomotive

Each finalist company will have the opportunity to present its ‘insight’ on-stage at the 2014 DrivingSales Presidents Club...of course, no sales pitches or product mentions allowed, only actionable insights from data and implications for top dealership executives. The presentation includes a Q&A with a panel of dealer judges who will score each insight. 

We want to thank all those who applied and congratulate this year's finalists!

Megan Barto
Congrats to all the finalists!

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