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Jared Hamilton
From: Jared Hamilton
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Mike Hudson, eMarketer’s Lead Auto Analyst, Joins DrivingSales Executive Summit Keynote Line-Up

The DrivingSales Executive Summit is always looking to push the boundaries of innovation and profit building in the automotive industry. As the gathering for the most progressive dealers in North America, DSES constantly looks to set the bar for quality content. For our 6th Annual DSES, we're very happy to announce Mike Hudson from eMarketer as a keynote speaker.

We know the demands of today’s consumers are changing the face of car buying experience. Consumer behavior is changing as rapidly as technology and keeping up with those changes can be time consuming. In Mike Hudson's keynote presentation, Capture Connected Consumers and Take Control of your Sales Funnel, he will provide insights that show how dealers can take control of the sales funnel by working with the many factors in their favor, namely the power of local search and mobile marketing to capture customers at nearly any stage of the consideration and purchase process. Hudson will also share big-picture perspective on how the demands of today’s consumers are changing the face of auto shopping. Prepare to be both informed and entertained.

Mike Hudson has covered the automotive industry for nearly 15 years, starting as a reporter at The Detroit News, then as an editor at Edmunds.com followed by roles with various OEMs in public relations, social media and digital marketing. He has been eMarketer’s lead auto analyst for two years, forecasting growth trends for spending, sales and technological changes in the industry.

Hurry and reserve your seat today as Early Bird registration expires on August 1st, and although we’ve increased seating to account for the growing demand of dealer attendees, we anticipate DSES to sell out again. 

Robert Karbaum
I'm excited to learn more about Mr. Hudson! The event is shaping up thus far! Can't wait for more announcements.

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