We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
We are very excited to have Rand Fishkin back! For those of you who were fortunate enough to see Rand's presentation in 2012, you know how insightful and relevant his expertise can be for our industry. Ever since his keynote in 2012, Dealer Executives have been telling our team how much they enjoyed Rand and the countless takeaways they were able to implement into their search strategies from his presentation. That's why we've invited Mr. Fishkin back. He's the "wizard" of SEO and the most-sought after expert on all things content, search and social on the web.
Obviously a lot has changed since 2012 in the digital, social and SEO landscape and dealers are finding it harder to be found digitally. In Rand's presentation, Cracking the SEO Code for 2015: Tactics to Love vs. Leave, he will share aggressive, advanced and uptapped inbound traffic-driving marketing strategies and keep dealers ahead of the ever-changing SEO game. Dealers will learn tactics which can be immediately implemented and used in their marketing plans in 2015 to increase showroom and website traffic. Whether you handle your SEO and Inbound Marketing in-house or through vendors, dealership executives will learn what metrics and trends to pay attention to for success.
Says Fishkin: “The tactics web marketers employ need to change. But tragically, many of us are stuck in a rut, eeking out the last few drops of fuel from efforts that are dying or dead. What's even worse - the cutting edge practices that are producing remarkable returns heavily benefit early adopters, and if we're not in those groups, we could find ourselves way behind in the years to come. Cracking the SEO Code for 2015: Tactics to Love vs. Leave will dive deep into what really works to drive traffic, rankings, branding, and conversions (and what's better left in the scrap heap of yesteryear).”
Rand will also be available during lunch on Monday, Oct. 13th for attendees to ask him their SEO and Inbound Marketing questions. Don't miss this opportunity to meet Rand Fishkin and be sure to have a question or two ready for him.
More stellar experts and world renouned speaker announcements to come. DSES will be more progressive than ever before this year and we hope you'll join us!! Take your store to the next level by getting registered. Early Bird pricing ends on August 1st and seating is limited. Reserve your seat today!