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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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User Experience Guru and Online Marketing Pioneer, Bryan Eisenberg, is Keynoting #DSES This Year!

Hey Everyone!

Big news: User Experience Guru and Online Marketing Pioneer, Bryan Eisenberg, is going to Keynote this year's DrivingSales Executive Summit!

Bryan Eisenberg is an internationally recognized authority and pioneer in online marketing, improving online conversion rates, persuasive content, and persona marketing. Bryan was been recognized by eConsultancy members as one of the top 10 User Experience Gurus, he was selected as one of the inaugural iMedia Top 25 Marketers, and a Marketing Edge Rising Star Award winner in 2010.

He is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. Bryan is a professional marketing keynote speaker who has been the keynote speaker for corporate events and conferences such as Search Engine Strategies, Shop.org, Direct Marketing Association, DreamForce, E-consultancy, Emerce, Gultaggen Norway and the Canadian Marketing Association.

His message and expertise is inline with the challenges dealerships are facing right now on a daily basis...differentiating your brand, telling your story and converting customers. In his presentation, Creating Legendary Dealership Brands: A Business Process to Align Metrics, Customer Experience and Profit, Dealers, managers and marketers will discover how to reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes to deliver quick and tangible results to boost your bottom line. Join us at DSES Oct. 12-14th at the Bellagio Las Vegas and learn how to...

  1. Effectively communicate your brand’s story to differentiate from the competition and reinforce this through critical touchpoint responsibilities for your entire team to create compelling customer experience
  2. Storytelling techniques to map critical paths of prospective buyers, and the opportunities within the current marketing & sales process
  3. Align hard-to-measure marketing, sales and customer service processes with improved execution, communications and testing to boost your bottom line

Early Bird Registration is now open for the event, and you will want to register early. Last year's show sold out, so register as early as you can for this year’s conference to guarantee a seat. This will be the best, most talked about event of the year — just ask anyone who has been lucky enough to attend in the past.

Robert Karbaum
I may be the most excited person about this. I JUST finished the DSU Conversion Optimization course that is largely taught by Bryan. Amazing course. Now I can meet him in person. Spot on!
Grant Gooley
This is awesome! Can't wait to learn from a topic that is so relevant to our marketing mix! Just like CarBomb (Robert Karbaum) said, SPOT ON!
Alexander Lau
Great, he should do an in-depth study of automotive interfaces and how the giant vendors fail to convert.
Robert Karbaum
That would be great Alex, and a little mean. :P
Alexander Lau
Not mean, just step up and be truthful. Show some benchmark numbers and usability standards for automotive retail sites, etc. Concentrate on Instructional Design or User-Centered Design or User-experience in relation to automotive retail interfaces, etc. Instructional Design = the practice of creating instructional experiences which make the acquisition of knowledge and skill more efficient, effective, and appealing. The process consists broadly of determining the current state and needs of the learner, defining the end goal of instruction, and creating some "intervention" to assist in the transition. OR User-centered design (UCD) = process (not restricted to interfaces or technologies) in which the needs, wants, and limitations of end users of a product, service or process are given extensive attention at each stage of the design process. User-centered design can be characterized as a multi-stage problem solving process that not only requires designers to analyse and foresee how users are likely to use a product, but also to test the validity of their assumptions with regard to user behavior in real world tests with actual users. OR User experience = a person's behaviors, attitudes, and emotions about using a particular product, system or service. User experience includes the practical, experiential, effective, meaningful and valuable aspects of human-computer interaction and product ownership.

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