Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
We wanted to tell you about our 7th (and final) keynote speaker presenting at the DrivingSales Executive Summit Oct. 12-14 at the Bellagio. Because almost all automotive marketing is done on a digital landscape, we looked far and wide for a keynote speaker who could help dealers think about digital marketing holistically. What are your digital touch points and how do they relate with each other? Are you delivering relevance and excellence at every touch point? Those are just a couple of questions to think about in the ever changing digital marketing world and planning your integrating marketing strategy. Adobe's Adam Justis will present Customer-Centric, Integrated Marketing in a Digital World at DSES 2014. He'll show us what it takes to connect effectively with potential customers and how today's marketer needs to graduate to where cross-channel integrated experiences are the standard, not the exception. Here's more specifics on what Adam will share...
Dealers will learn:
As Director of product marketing for the Adobe Marketing Cloud, Adam Justis strives to help make effective marketing strategies and today’s digital marketing technologies accessible and understandable for companies committed to providing their customers relevant and meaningful digital experiences. Prior to Adobe and Omniture, Adam led the product marketing and monetization efforts for online video advertising within the Microsoft Digital Advertising Solutions group. Before joining Microsoft, Adam was a Group Account Director and Interactive Strategist for Euro RSCG where he led online strategy, oversaw website development and campaign management for multiple F500 companies.
DSES is all about learning the most progressive strategies and applying it to your 2015 business plan. You will learn what's around the corner and prepare your dealership to beat your competition. Once per year at the start of the fourth quarter, the most progressive dealers gather to collaborate on the most innovative trends and formulate their business plans for the following year. Attendees are invigorated with profit-building strategies and leave prepared with actionable goals to increase their success. We invite progressive dealership executives and professionals in the industry to join us at the Bellagio Oct. 12-14 for three days learning.
Time is running out to register and seating is extremely limited. Make sure you get registered today and reserve your seat. We've sold out the last 5 years and we're very close to selling out again.