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Jared Hamilton
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Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Rachel Richards-VP, CMO of Sonic Automotive to Keynote Presidents Club

We are pleased to announce another elite keynote speaker to address the top Dealer Principals/Owners & GMs in North America. Rachel Richards the Vice President, Chief Marketing Officer for Sonic Automotive will be presenting The Sonic Experience: A Report from the Frontlines of Customer Experience Innovation sharing insights on:

  • what is the experience Sonic believes customers want
  • why Sonic believes customer experience innovation is a differentiator
  • operational challenges they faced and how they were overcome

 

Sonic Automotive, which is the fourth largest auto retailer, has been in the news extensively as of late due to big changes in their processes to improve the retail customer experience through massive innovations. Sonic has spent five years and $250 million to introduce their One Sonic-One Experience into their stores improving the customer experience and cutting the car purchasing process to 45-minutes or less.

Rachel will be sharing the experience of this industry pioneer on the challenges and opportunties from customer experience innovation in automotive retail. This will be a "can't miss" session for Dealer Principals and General Managers looking for practical insights on how to serve and win today's auto shopper.

The DrivingSales Presidents Club is an intimate, “by invitation only," annual leadership event for Principals/Owners & GMs (along with Presidents and VPs). This year, the event will be held March 31–April 1 at the Grand Hyatt New York with an opening reception at Michael Jordan's Steak House located in the adjoining Grand Central Station.

Attendees will engage with peers including industry and external thought leaders to collaboratively navigate the current business challenges and opportunities of automotive retail; designing market-leading strategies to grow their core assets: Brand, Capital and People.

DPs/Owners and GMs, if you are interested in attending, please request an invite.

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