Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
DrivingSales

DrivingSales Company

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

Rachel Richards-VP, CMO of Sonic Automotive to Keynote Presidents Club

We are pleased to announce another elite keynote speaker to address the top Dealer Principals/Owners & GMs in North America. Rachel Richards the Vice President, Chief Marketing Officer for Sonic Automotive will be presenting The Sonic Experience: A Report from the Frontlines of Customer Experience Innovation sharing insights on:

  • what is the experience Sonic believes customers want
  • why Sonic believes customer experience innovation is a differentiator
  • operational challenges they faced and how they were overcome

 

Sonic Automotive, which is the fourth largest auto retailer, has been in the news extensively as of late due to big changes in their processes to improve the retail customer experience through massive innovations. Sonic has spent five years and $250 million to introduce their One Sonic-One Experience into their stores improving the customer experience and cutting the car purchasing process to 45-minutes or less.

Rachel will be sharing the experience of this industry pioneer on the challenges and opportunties from customer experience innovation in automotive retail. This will be a "can't miss" session for Dealer Principals and General Managers looking for practical insights on how to serve and win today's auto shopper.

The DrivingSales Presidents Club is an intimate, “by invitation only," annual leadership event for Principals/Owners & GMs (along with Presidents and VPs). This year, the event will be held March 31–April 1 at the Grand Hyatt New York with an opening reception at Michael Jordan's Steak House located in the adjoining Grand Central Station.

Attendees will engage with peers including industry and external thought leaders to collaboratively navigate the current business challenges and opportunities of automotive retail; designing market-leading strategies to grow their core assets: Brand, Capital and People.

DPs/Owners and GMs, if you are interested in attending, please request an invite.

 Unlock all of the community & features  Join Now