Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
We are pleased to announce another elite keynote speaker to address the top Dealer Principals/Owners & GMs in North America. Rachel Richards the Vice President, Chief Marketing Officer for Sonic Automotive will be presenting The Sonic Experience: A Report from the Frontlines of Customer Experience Innovation sharing insights on:
Sonic Automotive, which is the fourth largest auto retailer, has been in the news extensively as of late due to big changes in their processes to improve the retail customer experience through massive innovations. Sonic has spent five years and $250 million to introduce their One Sonic-One Experience into their stores improving the customer experience and cutting the car purchasing process to 45-minutes or less.
Rachel will be sharing the experience of this industry pioneer on the challenges and opportunties from customer experience innovation in automotive retail. This will be a "can't miss" session for Dealer Principals and General Managers looking for practical insights on how to serve and win today's auto shopper.
The DrivingSales Presidents Club is an intimate, “by invitation only," annual leadership event for Principals/Owners & GMs (along with Presidents and VPs). This year, the event will be held March 31–April 1 at the Grand Hyatt New York with an opening reception at Michael Jordan's Steak House located in the adjoining Grand Central Station.
Attendees will engage with peers including industry and external thought leaders to collaboratively navigate the current business challenges and opportunities of automotive retail; designing market-leading strategies to grow their core assets: Brand, Capital and People.
DPs/Owners and GMs, if you are interested in attending, please request an invite.