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Jared Hamilton
From: Jared Hamilton
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5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Rachel Richards-VP, CMO of Sonic Automotive to Keynote Presidents Club

We are pleased to announce another elite keynote speaker to address the top Dealer Principals/Owners & GMs in North America. Rachel Richards the Vice President, Chief Marketing Officer for Sonic Automotive will be presenting The Sonic Experience: A Report from the Frontlines of Customer Experience Innovation sharing insights on:

  • what is the experience Sonic believes customers want
  • why Sonic believes customer experience innovation is a differentiator
  • operational challenges they faced and how they were overcome

 

Sonic Automotive, which is the fourth largest auto retailer, has been in the news extensively as of late due to big changes in their processes to improve the retail customer experience through massive innovations. Sonic has spent five years and $250 million to introduce their One Sonic-One Experience into their stores improving the customer experience and cutting the car purchasing process to 45-minutes or less.

Rachel will be sharing the experience of this industry pioneer on the challenges and opportunties from customer experience innovation in automotive retail. This will be a "can't miss" session for Dealer Principals and General Managers looking for practical insights on how to serve and win today's auto shopper.

The DrivingSales Presidents Club is an intimate, “by invitation only," annual leadership event for Principals/Owners & GMs (along with Presidents and VPs). This year, the event will be held March 31–April 1 at the Grand Hyatt New York with an opening reception at Michael Jordan's Steak House located in the adjoining Grand Central Station.

Attendees will engage with peers including industry and external thought leaders to collaboratively navigate the current business challenges and opportunities of automotive retail; designing market-leading strategies to grow their core assets: Brand, Capital and People.

DPs/Owners and GMs, if you are interested in attending, please request an invite.

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