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Jared Hamilton
From: Jared Hamilton
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social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Rachel Richards-VP, CMO of Sonic Automotive to Keynote Presidents Club

We are pleased to announce another elite keynote speaker to address the top Dealer Principals/Owners & GMs in North America. Rachel Richards the Vice President, Chief Marketing Officer for Sonic Automotive will be presenting The Sonic Experience: A Report from the Frontlines of Customer Experience Innovation sharing insights on:

  • what is the experience Sonic believes customers want
  • why Sonic believes customer experience innovation is a differentiator
  • operational challenges they faced and how they were overcome

 

Sonic Automotive, which is the fourth largest auto retailer, has been in the news extensively as of late due to big changes in their processes to improve the retail customer experience through massive innovations. Sonic has spent five years and $250 million to introduce their One Sonic-One Experience into their stores improving the customer experience and cutting the car purchasing process to 45-minutes or less.

Rachel will be sharing the experience of this industry pioneer on the challenges and opportunties from customer experience innovation in automotive retail. This will be a "can't miss" session for Dealer Principals and General Managers looking for practical insights on how to serve and win today's auto shopper.

The DrivingSales Presidents Club is an intimate, “by invitation only," annual leadership event for Principals/Owners & GMs (along with Presidents and VPs). This year, the event will be held March 31–April 1 at the Grand Hyatt New York with an opening reception at Michael Jordan's Steak House located in the adjoining Grand Central Station.

Attendees will engage with peers including industry and external thought leaders to collaboratively navigate the current business challenges and opportunities of automotive retail; designing market-leading strategies to grow their core assets: Brand, Capital and People.

DPs/Owners and GMs, if you are interested in attending, please request an invite.

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