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Jared Hamilton
From: Jared Hamilton
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Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Tips for Leaving a Voicemail

Tips for Leaving a Voicemail

The Voicemail So you receive an internet lead and you call and they don't answer...now what? We leave a message right? Let's say the customer in…

How to Maintain your Car (Maintenance that every Car Needs)

How to Maintain your Car (Maintenance that every Car Needs)

People will purchase a car with much significance. But, car maintaining schedule is fixed by very few. There are many parts in a car. So, regular maintenan…

Keeping the In-Person Touch While Selling Cars in the Digital Age

Keeping the In-Person Touch While Selling Cars in the Digital Age

  For better or worse, the internet has become an indispensable appendage in our every day lives. Many of us would rather spend every minute glued …

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

On day one of the 2018 CES Show, an enthusiastic crowd of 400+ media gathered at Mandalay Bay to hear Akio Toyoda’s vision of the future.  Akio …

Discover How to Personalize Sales and Marketing or Risk Losing Customers at DSES 2015

 

He is the author of eight best-selling books including SEO Help and Google Semantic Search. He writes for a number of publications and websites including Forbes, HP UK, Journalist and Social Media Today. When he is not writing or surfing the Web, he spends time running analyses for clients and gives speeches internationally on how search and social media are changing everything – he's David Amerland and he will by speaking at this year's DrivingSales Executive Summit Oct. 18-20th.

 

David joins a stellar line up of DSES speakers...hard to believe this is our 7th year hosting DSES. David is well verse in SEO, Social Media, Data and capturing customers online and we're confident dealers will walk away with eye opening information to take back to their store and improve their sales and marketing.

In David's presentation, Personalize Sales and Marketing or Risk Losing Customers, attendees will learn:

 

 

  • How to build trust as a key requirement before any transaction.
  • How to connect threads between you and your customers with data.
  • Ways to communicate that your dealership deserves customers with your website.
  • Developing relevance and context to increase your brand value.
  • Examples of businesses that successfully establish relationships that matter with their online visitors.

We know usiness has changed dramatically. Customer acquisition, through traditional channels, is becoming more expensive. Loyalty appears to be a thing of the past; and millennials, the customers of the future, are resistant to marketing, resistant to brands, and liable to make purchasing decisions based upon criteria that barely anyone understands yet. Technology is accelerating, adding more change and new tools before the older ones can be properly quantified. David will bring clarity to these challenges and show dealers what to focus on in 2016 to meet their sales and marketing goals. You don't want to miss this!

David Amerland’s involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text. David has worked with blue-chip multinationals and individual entrepreneurs alike helping them craft SEO and social media marketing strategies that work with their internal company cultures and deliver value to their target audience.

We hope to see you at the Bellagio Oct. 18-20 for the most progressive automotive retail event of the year.

Jason Stum
Another fantastic speaker I'm looking forward to checking out at DSES! Personalizing the automotive experience is something our group has become very intentional about. Looks like David's presentation will be chock-full of actionable info.
Alex Lau
Great stuff! Good luck...

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