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He is the author of eight best-selling books including SEO Help and Google Semantic Search. He writes for a number of publications and websites including Forbes, HP UK, Journalist and Social Media Today. When he is not writing or surfing the Web, he spends time running analyses for clients and gives speeches internationally on how search and social media are changing everything – he's David Amerland and he will by speaking at this year's DrivingSales Executive Summit Oct. 18-20th.
David joins a stellar line up of DSES speakers...hard to believe this is our 7th year hosting DSES. David is well verse in SEO, Social Media, Data and capturing customers online and we're confident dealers will walk away with eye opening information to take back to their store and improve their sales and marketing.
In David's presentation, Personalize Sales and Marketing or Risk Losing Customers, attendees will learn:
We know usiness has changed dramatically. Customer acquisition, through traditional channels, is becoming more expensive. Loyalty appears to be a thing of the past; and millennials, the customers of the future, are resistant to marketing, resistant to brands, and liable to make purchasing decisions based upon criteria that barely anyone understands yet. Technology is accelerating, adding more change and new tools before the older ones can be properly quantified. David will bring clarity to these challenges and show dealers what to focus on in 2016 to meet their sales and marketing goals. You don't want to miss this!
David Amerland’s involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text. David has worked with blue-chip multinationals and individual entrepreneurs alike helping them craft SEO and social media marketing strategies that work with their internal company cultures and deliver value to their target audience.
We hope to see you at the Bellagio Oct. 18-20 for the most progressive automotive retail event of the year.