There are several factors contributing to the roller-coaster ride of the automotive marketplace. Macro-economic conditions are slowing demand and moderating prices at the same time as production and inventory levels are rebounding off their pandemic related lows. Meanwhile, dealers are operating leaner than before while trying to keep up with evolving consumer behavior in a highly competitive landscape.

Given these factors, how can dealerships employ a more effective sales strategy to overcome these challenges and thrive in a more competitive marketplace? With defection data that are specific, timely, and deep.