In the ever-changing world of automotive sales, mastering automotive data utilization is crucial for driving effective marketing efforts and achieving strong customer engagement. Many dealerships face a hurdle: their marketing campaigns underperform due to disorganized and incomplete automotive data. Dealerships hold valuable customer information within their DMSs, CRMs, and marketing systems, but the quality of this automotive data deteriorates rapidly and is often scattered across multiple systems, rendering many marketing initiatives ineffective or unpredictable.

Investing in foundational elements that enhance automotive data utilization across communication channels and marketing tools is essential. This involves employing an automotive-specific Customer Data Platform (CDP) and Journey Builder.